Financial services brand Ally Financial has built its reputation as the original digital disruptor and the largest—and, arguably, best—digital direct bank in the US. Since activating the Reddit Pixel along with using a 28-day view and click attribution window, Ally Financial has been smashing their own internal performance benchmarks.
As the financial category faced headwinds in 2022, Ally sought an always-on approach to continue building category awareness and strengthening brand affinity in the marketplace while driving new customer growth, meeting consumers where they are: in Reddit's vast, diverse, and deeply engaged Personal Finance communities.
