Insurance
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Insurance can look confusing from the consumer perspective.

Given the heavy regulation each insurance company is under, policies get complex. Simplify yours for consumers with Reddit’s advertising solutions and insights.

Advertise on Reddit

Insurance Industry Trends

There are so many coverage options out there to choose from for everything from life insurance to health insurance. The overwhelm has led people to search for an easier path to purchase than shopping around with several insurance agents. Instead, they come to Reddit.

150

The average number of pages a consumer has to go through to read an insurance policy.¹

5,900+

Insurance companies across the U.S.²

67%

Of Americans say too much content makes it hard to choose what to engage with.³

65%

Of social media users say they prefer to get insurance advice and recommendations from ordinary people.⁴

Insurance consumers turn to Reddit to break through the noise

Reddit is a one-stop-shop for both broad and deep insurance conversations related to everything from purchasing life insurance to generic questions like “what does renter’s insurance cover?”

The ability to seek honest reviews from any fellow insurance consumer coupled with the vast depth of knowledge not found on other social platforms or sites makes the search for an insurance policy a lot less overwhelming.

insurance

redditor

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ago

How does renter's insurance work?

I've been approved for an apartment and I've been going over the lease. In the email they sent they mentioned:

Please note that we will need you to provide us with renters insurance should you choose not to use the liability insurance that the property offers!

The liability section of the lease is hard to make heads or tails of. Should I just look into getting private renters insurance? What should I look for if I do? The lease mentions a minimum coverage amount I need. Should I just find a renter's insurance policy that meets the lease's requirements? Or should I just sign the lease and opt into their "liability insurance"?

I've been approved for an apartment and I've been going over the lease. In the email they sent they mentioned:

Please note that we will need you to provide us with renters insurance should you choose not to use the liability insurance that the property offers!

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redditor

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23K

Communities home to insurance conversations in 2022.⁵

1 in 2

Redditors looking to buy insurance say that Reddit is the #1 platform for honest reviews when switching insurers.⁶

PersonalFinance

AskReddit

LifeInsurance

PersonalFinanceCanada

Insurance Industry Trends and Insights

Insurance marketing is tough without knowing where customers are looking for information related to any specific policy—but we know Redditors are actively shopping around for insurance.

Car Insurance

Consumers are coming to Reddit for advice on purchasing auto insurance. Whether they’re looking for new car coverage, shopping for a cheaper policy, or finding the best customer services, your potential customers are here.

91%

Of all U.S. redditors own either one or more vehicles.⁷

+11K

Unique communities discussing car insurance in 2022.⁸

58%

Of redditors who currently have a car insurance policy are very likely to buy a new policy in the next 6 months.⁹

88%

Of U.S. redditors who have car insurance are likely to purchase an insurance policy based on an ad they see on Reddit.¹⁰

sanantonio

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20d

ago

Does anyone know a cheap car insurance for a 22 year old

Need Advice

Why is car insurance so expensive for young people?

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sanantonio

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Home Insurance

We’ve recently seen tremendous growth in our r/FirstTimeBuyer community. Those in the market for both homeowners and renters insurance are active, whether buying through an insurance agency or speaking directly with insurers.

+135%

Screenview growth in r/FirstTimeHomeBuyer, a community for users who are buying property for the first time.¹¹

10K+

Unique communities discussing home insurance in 2022.¹²

63%

Of U.S. redditors who currently have home insurance are very likely to buy a new policy in the next 6 months.¹³

80%

Of U.S. redditors who plan to buy home insurance are more likely to buy products they have seen advertised.¹⁴

FirstTimeBuyer

redditor

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Promoted

ago

Buying first house, need advice on homeowners insurance.

need advice

We are buying our first house in Seattle area, and before we close we need homeowners insurance. Our broker told us to get quotes from our car insurance company, which is Geico. There is also the question of what coverage to choose, and max payout if rebuilding the whole house is necessary. We are buying the house for $575k. The problem is that I didn't grow up in US, and so have no idea what so ever about anything homeowners insurance related.

Could someone please recommend homeowners insurance companies, and give me tips on coverage.

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Life Insurance

Our r/LifeInsurance community has been poppin’ with consumers looking for advice on their next purchase from someone other than an insurance agent. These types of communities are a great tool for marketers to reach leads with their next ad campaign.

35%

Screenview growth in r/LifeInsurance, a community for those shopping for life insurance to ask questions.¹⁵

11K+

Unique communities discussing life insurance in 2022.¹⁶

65%

Of redditors who currently have life insurance are very likely to buy a new policy in the next 6 months.¹⁷

89%

Of U.S. redditors who plan to buy life insurance are more likely to buy products they have seen advertised.¹⁸

LifeInsurance

redditor

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Promoted

ago

Life insurance, whole vs term... can someone help me understand?

need advice

I am currently thinking of purchasing life insurance, just a reasonable policy, something for the wife to have in case something happens, we just had a daughter and bought a house, took on some debt, and I want to make sure there is something there if something happens. My broker is pushing this “whole life” policy... he is talking up how great it is. I don’t really understand it, and I’ve heard from friends in the business that it’s a rip off. Can someone explain this to me in layman’s?

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Redditors purchase policies based on the recommendations they find on the platform.

Insurance businesses should be a part of the conversation on Reddit. Our communities are where marketers can connect their brands directly with consumers—whether through an organic conversation or an advertisement—with their next campaign.

94%

Of insurance shoppers on Reddit say they would purchase an insurance policy if they saw another user on Reddit had recommended it.¹⁹

67%

Of U.S. redditors have purchased an insurance policy based on information they found on Reddit.²⁰

Discovery

Consideration

Purchase

Feedback

#1 Reading in-depth discussions about the best insurance companies.

#1 Accessing honest reviews of companies when switching insurers.

#1 Learning tips and tricks on discounts, savings, and bundling.

#1 Browsing trustworthy testimonials from existing customers.

#1 Asking for guidance in resolving insurance-related questions.

Discovery

#1 Reading in-depth discussions about the best insurance companies.

Consideration

#1 Learning tips and tricks on discounts, savings, and bundling.

Purchase

Feedback

#1 Browsing trustworthy testimonials from existing customers.

#1 Asking for guidance in resolving insurance-related questions.

#1 Reading in-depth discussions about the best insurance companies.

#1 Accessing honest reviews of companies when switching insurers.

#1 Learning tips and tricks on discounts, savings, and bundling.

#1 Browsing trustworthy testimonials from existing customers.

#1 Asking for guidance in resolving insurance-related questions.

Insurance brands are welcomed by Reddit communities

Redditors aren’t going to be allergic to your digital marketing campaign or insurance ad—as long as you keep it real, they want to connect with insurance providers in our communities.

54%

Of U.S. redditors say financial ads on Reddit are more relevant to them than on other sites.²¹

2 in 3

Insurance shoppers on Reddit say they are interested in seeing insurance brands share helpful information on Reddit.²²

1 in 2

Insurance shoppers on Reddit say they would purchase insurance if they saw an ad about it on Reddit.²³

General info on insurance and claims

Tips on discounts, savings, bundles

Tips on best insurance for life stages

Advice on how to minimize / prevent risk

Educational video content

Transparent reports from the company

Humorous or entertaining ads

Personalized recommendations for them

Advertise on Reddit

Insurance Marketing Examples

Get inspired to test new, creative ways to optimize your ad spend. These insurance campaigns hit their goals out of the park.

Aviva_UK

•

Promoted

ago

Protecting SME businesses since 1840. It takes Aviva.

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Aviva_UK

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Aviva

Aviva went big selling their small business insurance product on Reddit with video ads that felt like commercials, and a variety of other ad types.

Read the case study

Insurance Advertising Toolkit

Reddit is the number one platform insurance shoppers use when seeking out the best insurance companies, honest reviews, discounts, bundles, and expert guidance.²⁴

Get your brand in front of redditors with these tools.

Creative Strategy

Get the most out of your advertising budget by optimizing your creatives for success on Reddit, with things like longer headlines and a conversational tone.

Ad Types

We’ve got a variety of ad types to fuel your marketing efforts, from unique formats like AMAs and Megathreads to tried and true videos and promoted posts.

Targeting

Ensure you reach your target audience by targeting communities like r/FirstTimeHomebuyer and r/LifeInsurance.

Measurement

Prove your ad spending is moving the needle with our tools for optimization and reporting.

Footnotes

^1-3Forbes, Petro Zinkovetsky, attorney insurance specialist

⁴Reddit Internal Data via Attest, U.S., n=1000, 18+, Monthly Reddit Users, Feb 2023

⁵Brandwatch, Global, 2022

⁶Reddit Internal Data via Attest, U.S., n=1000, 18+, Monthly Reddit Users, Feb 2023

⁷GWI, USA, Q3 2022

⁸Brandwatch, Global, Jan - Dec 2022

⁹Reddit Internal Data, Feb 2023

¹⁰Reddit Internal Data via Attest, U.S., n=1000, 18+, Monthly Reddit Users, Feb 2023

¹¹Reddit Internal Data, YoY Growth, Jan-Dec 2022

¹²Brandwatch, Global, Jan - Dec 2022

¹³Reddit Internal Data via Attest, U.S., n=1000, 18+, Monthly Reddit Users, Feb 2023

¹⁴GWI Core, US, 2022

¹⁵Reddit Internal Data, YoY Growth, Jan-Dec 2022

¹⁶Brandwatch, Global, Jan - Dec 2022

¹⁷Reddit Internal Data via Attest, U.S., n=1000, 18+, Monthly Reddit Users, Feb 2023

¹⁸GWI Core, US, 2022

^19-20Reddit Internal Data via Attest, U.S., n=1000, 18+, Monthly Reddit Users, Feb 2023

²¹Reddit Internal Data via Suzy, U.S., 2022

^22-24Reddit Internal Data via Attest, U.S., n=1000, 18+, Monthly Reddit Users, Feb 2023