Home to unique communities, the most engaged conversations, and yes, even the best memes. No matter who you are or what you’re into, there’s a community on Reddit with people who are equally passionate (if not more).
Redditors don’t doom-scroll—they engage with intent.
Whether the topic is sports, shower thoughts, personal finance, makeup addiction or just good, old-fashioned dad jokes, chances are you can dive right into a conversion about it somewhere among the 100K+ active communities on Reddit. There’s even a community to find specific communities.
While passions and interests bring nearly half a billion people to Reddit each month, it’s the sense of belonging that makes them stay. And they don’t just stay to lurk on Reddit, they engage, ask questions, offer advice, and even a little encouragement.
People come to Reddit with purposeful intention: to find out more about a topic from those who know it best, whether peers or brands. They trust the information they find here, discuss it with others in the community, and use it to form perspectives of their own. It’s these trusted community perspectives that drive real-world decisions.
It’s simple: People trust Reddit. 90% of users trust Reddit to learn about new products and brands. For context, that’s higher than Google, Amazon, Twitter, Instagram, and Snapchat.
The communities’ trust turns into action. Redditors tend to be more informed consumers, more valuable buyers, and they go hard for their favorite brands. They’re also more likely to recommend the products they love - which never hurts.