Travel Advertising

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After years of lockdowns, quarantines, and travel restrictions, global tourism is bouncing back.

Learn how to optimize your ad spend and nail your next travel campaign on Reddit.

We’re one step closer to space. Join us on July 11 to watch the launch of #Unity22 LIVE on virgingalactic.com.
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Advertise on Reddit
Advertise on Reddit
Advertise on Reddit

Travel Industry Insights

Travelers come to Reddit to hear from peers, subject matter experts and companies on everything from luxury tourism experiences to the cheapest ways to backpack through Europe this summer.

73%
of U.S. Reddit users say they’ll travel the same or more this year than they did in 2022.8
61%
of U.S. Reddit users who plan to travel this year say they trust redditors more than users of other platforms to give them relevant information.9
Breakfast in Cappadocia yesterday
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Travel Marketing Resources

We’ve analyzed activity in our communities to find some of the best insights into what travelers are looking for in their next trip.

Brands, give Redditors what they really want from you this travel season.

Original research yields best practices for marketers looking to reach travel-hungry redditors.

Read the blog article
Read the blog article
Read the blog article

Travelers on Reddit are taking action to book their next experiences—not just browsing.

The recommendations our communities make lead to action. Travel advertisers have the opportunity to reach travelers in our communities right before they book.

2 in 3
U.S redditors who browse travel content have made a booking with an OTA based on information they found on Reddit.10
67%
of U.S redditors who browse travel content have booked a flight based on information they found on Reddit.11
81%
of U.S redditors who browse travel content have booked a hotel based on information they found on Reddit.12
63%
of U.S redditors who browse travel have booked a holiday rental based on information they found on Reddit.13
69%

of redditors who browse travel content have booked a tour or activity based on information they found on Reddit.14

63%

of redditors who browse travel content have booked a holiday rental (e.g. an Airbnb) based on information they found on Reddit.15

45%

of redditors who browse travel content have booked a cruise based on information they found on Reddit.16

45%

of redditors who browse travel content have booked a rental car based on information they found on Reddit.17

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Inspire

Engage a larger audience to amplify brand awareness and inspire travel experiences.

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explore

Drive consideration and education with tools that give you the legroom to layout your best features.

Book

Land on Reddit with the right audience and the right message to drive bookings with your existing assets.

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Redditors want to hear from travel brands before they make a purchase.

The travel brands active on the Reddit platform build more trust and loyalty within our communities than those that don’t.

Advertise on Reddit
Advertise on Reddit
Advertise on Reddit
54%

of U.S Reddit users planning to travel this year say they’re more likely to trust a travel brand they can engage with on Reddit.18

51%

of U.S Reddit users planning to travel this year say they’re more likely to be loyal to a travel brand they can engage with on Reddit.19

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Travel Marketing Examples

We hope to inspire travel marketers with these digital advertising campaigns from advertisers that have been successful at inciting wanderlust in redditors looking for their next destination.

Hey Reddit, don't want to get caught out on r/idiotsincars? Try refreshing your driving skills...Book a defensive or advanced driving course near you.
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Adrenaline

Adrenaline’s successful advertising campaign was built with help from Reddit-inspired headlines that were more efficient on Reddit compared to peers.

Read the case study
Read the case study
Read the case study
We’re one step closer to space. Join us on July 11 to watch the launch of #Unity22 LIVE on virgingalactic.com.
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Virgin Galactic

An eye catching video ad campaign captured Redditors’ imaginations in space for travel company Virgin Galactic.

Read the case study
Read the case study
Read the case study
Footnotes

1 Euromonitor International’s Top 100 City Destinations Index 2022

2-3 Brandwatch, Global, Jan 01 - Dec 31 2022 vs. Jan 01 2021 - Dec 31 2021

4 Reddit internal via Suzy, US, Dec 2022

5 American Society of Travel Advisors, 2022

6 Reddit internal via Suzy, US, Dec 2022

7 Reddit Internal via attest, US, Jan 2023

8-10 Reddit Internal via Suzy, US, Dec 2022

11 Reddit Internal via Attest, US Jan, 2023

12 Reddit Internal via Suzy, US, Dec 2022

13-17 Reddit internal via Attest, US, Jan 2022

18-19 Reddit Internal via Suzy, US, Dec 2022