Beauty Advertising

Learn where customers decide what beauty brand they’re purchasing from next.

Here are some advertising solutions Reddit offers so you can reach them.

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[SPOILER] Redditors, who else has been waiting for Black Friday deals since last year? *waits* Ok, that's everyone. Click below to unveil Early Black Friday deals and dates!
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Advertise on Reddit
Advertise on Reddit
Advertise on Reddit

Redditors want to learn about brands and products

Whether cosmetic, skincare, hair, or fragrance-related, our communities are pulling out their wallets for product recommendations they trust. Redditors are also often interested in digital advertising campaigns that are trustworthy and promote inclusivity.

82%

of Reddit’s beauty enthusiasts say Reddit helps them verify that a viral beauty product actually works on other people.9

3 in 4

of Reddit’s beauty enthusiasts say they are likely to try a beauty product if they see it recommended on Reddit.10

80%

of Reddit’s beauty enthusiasts have purchased a beauty product based on Reddit’s intel.11

Redditors purchase all kinds of beauty and personal care items

Industry

# of communities home to relevant conversations in 2022. 12

Relevant conversation growth since 2021. 13

YoY increase in product recommendations in relevant communities. 14

% of beauty enthusiasts that made a relevant purchase based on information they found on Reddit. 15

Haircare

38.9K

29%

+22%

54%

Nail Care

13.7K

200%

+171%

34%

Skin Care

40.4K

149%

+161%

62%

Cosmetics

25.7K

+11%

+19%

49%

Fragrance

19.3K

+152%

+149%

43%

Industry

# of communities home to relevant conversations in 2022. 12

Relevant conversation growth since 2021. 13

YoY increase in product recommendations in relevant communities. 14

% of beauty enthusiasts that made a relevant purchase based on information they found on Reddit. 15

Haircare

38.9K

29%

+22%

54%

Nail Care

13.7K

200%

+171%

34%

Skin Care

40.4K

149%

+161%

62%

Cosmetics

25.7K

+11%

+19%

49%

Fragrance

19.3K

+152%

+149%

43%

Consumers confirm and validate their final beauty or health purchase on Reddit more than other platforms.

They want to hear from brands first.

55%

of Reddit’s beauty enthusiasts say Reddit helps them verify that a viral beauty product actually works on other people.16

72%

of Reddit’s beauty enthusiasts would like to see beauty brands share information about new products on Reddit.17

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SkinCareAddiction
[Routine help] How to incorporate both Retinol SA and Differin in my routine?
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Reading transparent discussions about product ingredients and formulas

Asking for personalized advice on the best beauty product to use

Deciding whether a more expensive beauty product is worth buying

Reading product reviews that are authentic and unsponsored

Researching proof that the product worked for other people

Reviewing discussions about beauty products to verify influencer claims

Advertise on Reddit
Advertise on Reddit
Advertise on Reddit

Beauty Marketing Examples

These marketing examples from the beauty industry show how to elevate a beauty ad so that it connects with Reddit communities.

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[MEGATHREAD] Hack the Holidays from Ulta Beauty: Word in the subs is that Redditors love a good beauty deal, and we're here to help you get MORE beauty for your budget this season.

TL;DR: Beauty Deals

Whether you’re new to Ulta Beauty or a Diamond member, you’re going to want to keep reading. There are MORE ways for you to save big on beauty than ever before, so we created this cheat sheet with all the tips and tricks you need to know. Get first and exclusive access to details about upcoming offers, plus we'll teach you how to hack our Ultamate Rewards program.

Loyalty Pays

The best part? It’s totally free. Join now by clicking here.

Fun fact: A lot of you have been members for YEARS without realizing you could redeem your points. If you give your phone number or email address to us while checking out but never ask to redeem your points, you might be sitting on GOLD right now. Only one way to find out though

And when we say “coveted products” we don’t mean tiny samples. Our members have redeemed points for free Dysons. Yes, a free Dyson.

Still don’t believe us? Ask Gaby, Drea, or Samantha to ELI5. IYKYK, keep reading.

Okay, now that you understand points, it’s time to take your Ultamate Rewards membership to next-level benefits.


Platinum and Diamond members rack up points faster, points never expire, and have access to exclusive deals.

And if becoming Platinum or Diamond isn’t in the cards this season, you can get 2 points per $1 spent at Ulta Beauty every time you shop with your Ultamate Rewards credit card. Plus, 20% off your first purchase.

But because we love all our members, we’re giving everyone the chance to earn bonus points every Sunday from now through 12/19. New offers to activate each week, like 3X, 4X, 5X or 10X points back when you shop select products with us. Don’t miss out.


Okay, you get the point. But we’re just getting started, so keep scrolling for more savings!

More Ways to Save

Being first to know about deals has its benefits too, so let’s stay connected.


First, get everything you love about Ulta Beauty – and exclusive features and deals, too – right at your fingertips when you download our mobile app. Virtually try on thousands of products, track your Ultamate Rewards points, activate bonus points offers, find your perfect foundation and concealer shade, understand your skin’s unique needs with our virtual analysis and so much more. Oh, and don’t forget to turn on notifications to stay on top of exclusive offers!

Then subscribe to our emails for special discounts, gifts and all the latest info.

Finally, text ULTA to 95637 to get updates about deals and special offers via text.

Want to save even more?? When you shop for your favorite products on Ulta.com through one of our 150+ affiliate partners including Rakuten, Honey, Capital One Shopping, etc. - you’re not only getting our best deals, you’re also getting cashback or earning rewards on your purchases for free! Our partners make it easy to make an account through their sites, search Ulta Beauty and start saving money on your Ulta.com purchases today.

Mark Your Calendars

Don’t miss a single deal. Here’s the scoop on all of our holiday beauty events—plus never-before shared sneak peeks to get you inspired.

The Event: Hello Holiday Sale

When: 11/14 – 11/16

What: 3 days of online-only offers up to 50% off

Sneak Peek: Palettes FTW! Get excited for 40% off some fan faves

The Event: Early Black Friday Deals


When: Every Thursday, Friday and Saturday from 10/31 - 11/20

What: A long weekend’s worth of brand-new deals, all up to 50% off

Sneak Peek: Too cute to handle. We already know this deal from Ulta Beauty Collection is going to be a hit!

The Event: Black Friday

When: 11/21 - 11/28

What: Black Friday deals up to 50% off—all week long—in stores and online

Bonus Tip: Text BF21 to 95637 for reminders and updates.

Sneak Peek: Beauty Finds made to play! Get yours for 50% off sometime this week (hint, hint)


The Event: Cyber Monday


When: 11/28 – 11/29.

What: Over 200 (!!!) online only beauty deals

Sneak Peek: A *very* exciting palette will be 50% off for Cyber Monday. Any guesses?

The Event: Holiday Beauty Blitz

When: 11/28 - 12/25

What: Weekly deals up to 50% off

Sneak Peek: Be on the lookout for a deal from Tarte – we'd tell you more, but we promised not to conceal, err reveal* too much

--

Well, that’s a wrap for now, Reddit - can’t wait to see your hauls!

[MEGATHREAD] Hack the Holidays from Ulta Beauty: Word in the subs is that Redditors love a good beauty deal, and we're here to help you get MORE beauty for your budget this season.

TL;DR: Beauty Deals

Whether you’re new to Ulta Beauty or a Diamond member, you’re going to want to keep reading. There are MORE ways for you to save big on beauty than ever before, so we created this cheat sheet with all the tips and tricks you need to know. Get first and exclusive access to details about upcoming offers, plus we'll teach you how to hack our Ultamate Rewards program.

Loyalty Pays

The best part? It’s totally free. Join now by clicking here.

Fun fact: A lot of you have been members for YEARS without realizing you could redeem your points. If you give your phone number or email address to us while checking out but never ask to redeem your points, you might be sitting on GOLD right now. Only one way to find out though

And when we say “coveted products” we don’t mean tiny samples. Our members have redeemed points for free Dysons. Yes, a free Dyson.

Still don’t believe us? Ask Gaby, Drea, or Samantha to ELI5. IYKYK, keep reading.

Okay, now that you understand points, it’s time to take your Ultamate Rewards membership to next-level benefits.


Platinum and Diamond members rack up points faster, points never expire, and have access to exclusive deals.

And if becoming Platinum or Diamond isn’t in the cards this season, you can get 2 points per $1 spent at Ulta Beauty every time you shop with your Ultamate Rewards credit card. Plus, 20% off your first purchase.

But because we love all our members, we’re giving everyone the chance to earn bonus points every Sunday from now through 12/19. New offers to activate each week, like 3X, 4X, 5X or 10X points back when you shop select products with us. Don’t miss out.


Okay, you get the point. But we’re just getting started, so keep scrolling for more savings!

More Ways to Save

Being first to know about deals has its benefits too, so let’s stay connected.


First, get everything you love about Ulta Beauty – and exclusive features and deals, too – right at your fingertips when you download our mobile app. Virtually try on thousands of products, track your Ultamate Rewards points, activate bonus points offers, find your perfect foundation and concealer shade, understand your skin’s unique needs with our virtual analysis and so much more. Oh, and don’t forget to turn on notifications to stay on top of exclusive offers!

Then subscribe to our emails for special discounts, gifts and all the latest info.

Finally, text ULTA to 95637 to get updates about deals and special offers via text.

Want to save even more?? When you shop for your favorite products on Ulta.com through one of our 150+ affiliate partners including Rakuten, Honey, Capital One Shopping, etc. - you’re not only getting our best deals, you’re also getting cashback or earning rewards on your purchases for free! Our partners make it easy to make an account through their sites, search Ulta Beauty and start saving money on your Ulta.com purchases today.

Mark Your Calendars

Don’t miss a single deal. Here’s the scoop on all of our holiday beauty events—plus never-before shared sneak peeks to get you inspired.

The Event: Hello Holiday Sale

When: 11/14 – 11/16

What: 3 days of online-only offers up to 50% off

Sneak Peek: Palettes FTW! Get excited for 40% off some fan faves

The Event: Early Black Friday Deals


When: Every Thursday, Friday and Saturday from 10/31 - 11/20

What: A long weekend’s worth of brand-new deals, all up to 50% off

Sneak Peek: Too cute to handle. We already know this deal from Ulta Beauty Collection is going to be a hit!

The Event: Black Friday

When: 11/21 - 11/28

What: Black Friday deals up to 50% off—all week long—in stores and online

Bonus Tip: Text BF21 to 95637 for reminders and updates.

Sneak Peek: Beauty Finds made to play! Get yours for 50% off sometime this week (hint, hint)


The Event: Cyber Monday


When: 11/28 – 11/29.

What: Over 200 (!!!) online only beauty deals

Sneak Peek: A *very* exciting palette will be 50% off for Cyber Monday. Any guesses?

The Event: Holiday Beauty Blitz

When: 11/28 - 12/25

What: Weekly deals up to 50% off

Sneak Peek: Be on the lookout for a deal from Tarte – we'd tell you more, but we promised not to conceal, err reveal* too much

--

Well, that’s a wrap for now, Reddit - can’t wait to see your hauls!

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Ulta Beauty

Ulta Beauty used a mix of Reddit-native ad products and placements as a part of their digital marketing strategy to drive traffic and sales over the holidays.

Read the case study
Read the case study
Read the case study
Footnotes

1 Verizon and Publicis Media

2 Entribe, USA, 2022

3 Reddit Internal Data via Mode, March 2023

4 Brandwatch, Global, Sports and Gambling Category & Gaming Category, Jan - Dec 2022

5 Reddit Internal via Mode, May 2022 - Apr 2023

6 Source: 1Reddit/Talk Shoppe, US, Commissioned Research, Nov 2021

7-11 Reddit/Attest, US, "Let's talk about shopping!" n=1000, 50% M18+, 50% F18+, March 2023

12-13 Reddit Internal Data via Mode, March 2023

14 Brandwatch, Global, Jan-Dec 2022

15-16 Reddit/Attest, US, "Let's talk about shopping!" n=1000, 50% M18+, 50% F18+, March 2023

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