See how Reddit can help you ace your client’s campaign with our resources tailored toward marketing agencies. Look here for case studies, brand safety guidelines, and more.
People in communities across Reddit are looking for products from small businesses like yours. See example campaigns and learn how to strategize for your first ad.
Games aren’t just about the launch anymore—the rise of games as a live service means that launches are just the tip of the iceberg. Your game advertising strategy should take into account each stage of a game’s lifecycle for cross-platform players and mobile gamers.
New Improvements and More Coming Soon in This Month’s GTA Online Update
December 6, 2022
With this year drawing to a close, we'd like to thank our devoted community of enterprising criminals, creators, and competitors in Grand Theft Auto Online, and provide some details on what is still to come.
It’s been incredible to see everyone share Snapmatics of UFOs above the Los Santos Skyline in our biggest Halloween event ever, rep their favorite soda in the battle between Sprunk and eCola, enjoy featured races and modes from talented creators around the world via the Community Series, and most recently score an incredible GTA$4 TRILLION collectively in The Heists Challenge.
As a result of that absolutely staggering take in The Heists Challenge, a new vehicle in the upcoming GTA Online update — the retro-styled Declasse Tahoma Coupe — will be made available to all GTA Online players for a limited period later this month.
Declasse Tahoma Coupe
Building off a suite of adjustments made earlier this year — and as part of our continued commitment to make improvements based largely on player feedback, this December’s GTA Online update will add a wide range of new improvements to Freemode and beyond, many of which were submitted directly by players via the GTA Online feedback website.
General Improvements
Get to your favorite iFruit Contacts faster — select which Contacts to display or hide via the Interaction Menu.
Dax Contact
The Benefactor Terrorbyte can be used to launch Business Sell Missions in all Session types, including Invite-only Sessions.
Take on Agatha’s Casino Story Missions as a solo operator by visiting the Management Office of The Diamond Casino & Resort (these missions previously required at least 2 players).
PlayStation 5 and Xbox Series X will add ray-traced reflections — rendering real-time reflections on many surfaces — via the Fidelity Mode graphics setting.
Vehicle Updates
New vehicle purchases will arrive in your Garage faster than before.
Select Custom Weaponized Vehicles can now be used in Races, where appropriate — weapons will be disabled outside of GTA Races.
Bicycles will be added to the list of vehicles that can be requested from your Personal Garage when calling the Mechanic.
Players on PlayStation 5 and Xbox Series X|S can enjoy full access to Hao’s Special Works without needing to complete Hao’s introductory race.
Economy Updates
Completing Vehicle Cargo Sell Missions in Public Sessions will award a High Demand Bonus, bringing this in line with all other business activities, while payouts on Smuggler’s Sell Missions will be permanently tripled.
Get more of what you want faster with an across-the-board increase in the GTA$ value of all Shark Cards. Starting today, all Shark Card denominations have been boosted by 20–25% when purchased directly in GTA Online or via any of the platform stores. For special GTA+ Member Shark Cards, this is on top of the current 15% bonus GTA$.
These experience improvements and more will arrive alongside the next GTA Online update for PlayStation 5, PlayStation 4, Xbox Series X|S, Xbox One, and PC, coming later this month. Take a walk on the wild side of Blaine County in the first installment of a massive multi-part update taking you all across the expanse of Southern San Andreas, featuring some familiar faces and a new troupe of entrepreneurial misfits on a mission to expand the minds of the citizens of Los Santos, one trip at a time. Plus, expect a fleet of new vehicles, world events, Contact Missions, and more.
Thank you all so much for playing such a huge part in the continued growth and exciting new highs for GTA Online, and for all your valuable and constructive feedback. Please keep it coming, we look forward to implementing more of your ideas and requests as we continue to build on the GTA Online experience with each update.
Stay tuned for much more very soon...
Looks like Dax and Ron will be hanging out in this DLC.
Dax and Ron
New Improvements and More Coming Soon in This Month’s GTA Online Update
December 6, 2022
With this year drawing to a close, we'd like to thank our devoted community of enterprising criminals, creators, and competitors in Grand Theft Auto Online, and provide some details on what is still to come.
It’s been incredible to see everyone share Snapmatics of UFOs above the Los Santos Skyline in our biggest Halloween event ever, rep their favorite soda in the battle between Sprunk and eCola, enjoy featured races and modes from talented creators around the world via the Community Series, and most recently score an incredible GTA$4 TRILLION collectively in The Heists Challenge.
As a result of that absolutely staggering take in The Heists Challenge, a new vehicle in the upcoming GTA Online update — the retro-styled Declasse Tahoma Coupe — will be made available to all GTA Online players for a limited period later this month.
Declasse Tahoma Coupe
Building off a suite of adjustments made earlier this year — and as part of our continued commitment to make improvements based largely on player feedback, this December’s GTA Online update will add a wide range of new improvements to Freemode and beyond, many of which were submitted directly by players via the GTA Online feedback website.
General Improvements
Get to your favorite iFruit Contacts faster — select which Contacts to display or hide via the Interaction Menu.
Dax Contact
The Benefactor Terrorbyte can be used to launch Business Sell Missions in all Session types, including Invite-only Sessions.
Take on Agatha’s Casino Story Missions as a solo operator by visiting the Management Office of The Diamond Casino & Resort (these missions previously required at least 2 players).
PlayStation 5 and Xbox Series X will add ray-traced reflections — rendering real-time reflections on many surfaces — via the Fidelity Mode graphics setting.
Vehicle Updates
New vehicle purchases will arrive in your Garage faster than before.
Select Custom Weaponized Vehicles can now be used in Races, where appropriate — weapons will be disabled outside of GTA Races.
Bicycles will be added to the list of vehicles that can be requested from your Personal Garage when calling the Mechanic.
Players on PlayStation 5 and Xbox Series X|S can enjoy full access to Hao’s Special Works without needing to complete Hao’s introductory race.
Economy Updates
Completing Vehicle Cargo Sell Missions in Public Sessions will award a High Demand Bonus, bringing this in line with all other business activities, while payouts on Smuggler’s Sell Missions will be permanently tripled.
Get more of what you want faster with an across-the-board increase in the GTA$ value of all Shark Cards. Starting today, all Shark Card denominations have been boosted by 20–25% when purchased directly in GTA Online or via any of the platform stores. For special GTA+ Member Shark Cards, this is on top of the current 15% bonus GTA$.
These experience improvements and more will arrive alongside the next GTA Online update for PlayStation 5, PlayStation 4, Xbox Series X|S, Xbox One, and PC, coming later this month. Take a walk on the wild side of Blaine County in the first installment of a massive multi-part update taking you all across the expanse of Southern San Andreas, featuring some familiar faces and a new troupe of entrepreneurial misfits on a mission to expand the minds of the citizens of Los Santos, one trip at a time. Plus, expect a fleet of new vehicles, world events, Contact Missions, and more.
Thank you all so much for playing such a huge part in the continued growth and exciting new highs for GTA Online, and for all your valuable and constructive feedback. Please keep it coming, we look forward to implementing more of your ideas and requests as we continue to build on the GTA Online experience with each update.
Stay tuned for much more very soon...
Looks like Dax and Ron will be hanging out in this DLC.
Dax and Ron
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Gamers start long-term fandoms on Reddit
Reddit is where gamers head to follow conversations around their most anticipated game launches, but it’s also where fandoms are made. Gamers seek advice, find walkthroughs, and build an authentic love for a game through shared experiences with others like them. It’s a place where your next game ad won’t be ignored.
#1
Source for gaming information and recommendations.5
78%
Of redditors have made a gaming decision based on info they found on Reddit.6
56% | 74%
Of redditors are console gamers and mobile gamers respectively. 7
97%
Of gamers on Reddit say they often go back to the games they enjoy, even after they've stopped playing for a long time. 8
Gaming communities don’t accept toxicity on Reddit. They’re looking for spaces where they can celebrate together instead—they’ll expect your game ad to follow suit with the user experience they expect on Reddit.
Reddit Hot Take: Gentle Gaming
Gamers are opting into communities where there’s no toxicity, only praise and celebration.
Cross-platform gamers are on all sorts of devices—gaming consoles, PCs and mobile devices included. They’re actively looking for new games on Reddit.
Our communities also include mobile gamers, including those with subscriptions or in-game purchases. Your game advertising strategy should look to reach your specific audience with a game ad that resonates.
Cross-Platform Gaming
56%
70%
2.7x
Mobile Gaming
74%
59%
2.5x
Gaming subscription
+27%*
*Growth in redditors using gaming subscription services in 2022 vs. 2020. 12
% of redditors who have bought a relevant game based on the information they found on Reddit 10
% of reddits that play relevant games are more likely than the general population to pay for game add-ons or DLCs. 11
Reddit is a trusted source where gamers know they'll find transparency and honesty
Gamers don’t trust just anyone. A sense of belonging within trusted communities enables Redditors to form their own opinions and hear from other gamers they trust. That trust turns into ad revenue for advertisers who can authentically connect with their target audience.
95%
of Redditors who game say “Redditors are like me, so I trust their gaming recommendations."13
69%
of redditors who game use Reddit to learn more about newly announced titles or products.14
57%
more likely than gamers on other platforms to use social platforms to research microtransactions or in-game items.15
#1 Reading reviews of games or products from real people who've used them
#1Researching new games or products after they've been announced
#1 Discussions around upcoming titles or products
#1Connecting with other gamers who share my interests or tastes
#1 Getting news and updates relating to titles or franchises I already play
#1 Finding inspiration or recommendations for new games or products
#1 Researching in-game purchases, DLCs or microtransactions
Game consideration
Game fandom
That same trust often leads to gamers making purchases
Gamers on Reddit are more likely to have made specific types of gaming purchases in the last month than those on social media sites like Twitter, Instagram, Facebook, Twitch, TikTok and Discord.
2x
more likely than the gen pop to have purchased a game from an online store in the past month.16
2x
more likely than the gen pop to have purchased an add-on or DLC in the past month.17
78%
of redditors who game have made a gaming purchased based on information they found on Reddit. 18
42%
more likely to have made a gaming purchase due to information they found on Reddit vs. other major platforms. 19
Gaming brands are welcomed by Reddit communities
Brands who are transparent and real with gamers are welcomed on Reddit, both in organic conversations and through ads. Redditors want to hear from them in their trusted communities. This is true on both desktop and mobile platforms—we’ve seen inspiring mobile advertising from brands targeting mobile gamers, for example.
88%
of redditors who game say they are more likely to trust a gaming brand they can engage with on Reddit.20
86%
of redditors who game say they are more likely to be loyal to a gaming brand they can engage with on Reddit.21
87%
of gamers on Reddit discover brands and products through paid media, making it the #1 type of media vs. owned or earned. 22
Gaming Marketing Examples
Get inspired by these Reddit advertisers who’ve successfully reached gamers during pre-launch, launch and post-launch efforts. They’ve run all sorts of ads including native ads, banner ads, native ads, and more.
WARHAMMER III is out now with PC Game Pass! Will you conquer your Daemons... or command them?
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Total War: Warhammer 3
Total War’s international campaign spanned pre-launch, launch and post-launch efforts, reaching their audience at scale with successful video ad assets at a reasonable cost.
Celebrate 30 years of Bungie games with the Destiny 2: Bungie 30th Anniversary Pack. Enjoy a new Dungeon: Grasp of Avarice, the Gjallarhorn Exotic Rocket Launcher quest, Thorn Armor set, and an arsenal of weapons, gear, and cosmetics inspired by Bungie’s past. Your invitation awaits. Buy Now.
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Bungie
Bungie launched Destiny 2 with a global campaign that included category takeovers, promoted posts, and promoted videos to build hype with gaming enthusiasts. They even created a set of Destiny Snoovatars to add to the hype.
Fear surrounds you in Resident Evil Village. Unleash a new chapter of survival horror on PS5, PS4, XBSX, XB1, and PC. Play Resident Evil Village Today!
POV: You’ve reached a mission plateau and your inner hero’s not coming out to play. Could you need a Lucozade Energy?
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Lucozade
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Lucozade
Lucozade sought to differentiate themselves through an ad placement technique that included a series of Category Takeovers to promote Halo Infinite spanning Reddit’s FPS gaming, action and adventure gaming, next-Gen console, and eSports communities.
Developing a successful Halo strategy takes time and commitment. What's your most trusted strategy for Halo? We're giving out Reddit Platinum for our favorite answers.
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Duracell
Duracell ran a series of Engagement Prompts on Reddit to establish themselves as gamers’ most trusted battery brand. The response—hundreds of comments from an excited audience.
The strategy you use to distribute your game ads should change depending on whether you’re pre-launch, launch or post-launch. These tools will help you tackle everything from mobile game advertising to desktop takeovers depending on your goal.
5-6 Reddit Internal via Attest, U.S., n=1000, 18+, Monthly Reddit Users who have browsed Reddit gaming content in the past 6 months, Feb 2023
7 GWI Core, USA, Q4 2022
8 Reddit internal via Attest, U.S., n=1000, 18+, Monthly Reddit Users who have browsed gaming content in the past 6 months, Feb 2023
9 GWI Core, USA, Q4 2022
10-11 Reddit internal via Attest, U.S., n=1000, 18+, Monthly Reddit Users who have browsed gaming content in the past 6 months, Feb 2023
12 GWI Core, USA, Q4 2022 vs. Q4 2020
13 Reddit internal via Attest, U.S., n=1000, 18+, Monthly Reddit Users who have browsed gaming content in the past 6 months, Feb 2023.
14-15 Reddit internal via Attest, U.S., n=1000, 18+, Monthly Reddit Users who have browsed gaming content in the past 6 months, Feb 2023, Reddit vs. Twitter, Instagram, Facebook, Twitch, TikTok and Discord.
16-17 GWI Core, USA, Q4 2022
18-19 Reddit internal via Attest, U.S., n=1000, 18+, Monthly Reddit Users who have browsed gaming content in the past 6 months, Feb 2023, Reddit vs. Twitter, Instagram, Facebook, Twitch, TikTok and Discord.
20-21 Reddit internal via Attest, U.S., n=1000, 18+, Monthly Reddit Users who have browsed gaming content in the past 6 months, Feb 2023.
