There are a LOT of aftermarket parts companies, im not talking about Summit Racing or AEM (who also sell replacement parts), im talking about companies who sell specific parts like Borla, K & N, Kennebell, Whipple etc. With more EVs being produced, it means less and less people are going to fit an aftermarket exhaust, or an intake. So these companies’ sales will go down slowly but surely. What’s their plan to combat this?
Interested to hear your opinion.
Electric Car
Advertising
Electric vehicles (EVs) are all the rage, making electric car buyers the market trendsetters.
Learn where people go for information they can count on, and about the advertising solutions Reddit offers marketers to reach them there.
Electric Car Industry Trends
The hottest wheels in the industry right now are electric. That has a lot to do with chasing the latest and greatest innovation, but electric car buyers also want what’s best for the environment.
3 in 4
Drivers believe electric cars are the future of driving.1
Redditors are talking about electric cars across many communities
Reddit communities show a growing interest in electric cars. Buyers are joining conversations about the environment and sustainability as well as those dedicated specifically to EVs.
Your audience researches electric cars on Reddit before they purchase5
When car buyers do their research on Reddit first, they’re more likely to purchase an electric vehicle. Buyers are confident they’re getting honest and unbiased information from real people who are already EV owners or who have the expertise they need.
Top EV Questions on Reddit
Charging
What is the cost of setting up a home charging station? Do I have to change any of my outlets?
Batteries
How does colder temperatures affect battery life and miles per charge?
Engine Differences
Are there advantages or disadvantages of Electric vs. Combustion engines in the event of a crash or accident?
Sustainability
What is the carbon footprint of building an electric car? What is the cost to the environment to build one vs. the clean energy it uses to drive?
Electric Car Industry Insights
Redditors don’t shy away from high quality luxury brands–but the environmental impact is critical. They want to know brands aren’t contributing to pollution efforts, unethical practices, or providing false or unclear information.
What is the Aftermarket Industry’s plan regarding EVs
swap options for classic cars
There are already kits out there: https://www.evwest.com/catalog/index.php?cPath=40
One quarter of US redditors want to purchase an electric car9
Reddit audiences are much more likely to purchase an electric car than those on other social media platforms. 39% of consumers say it might be a year or two before they make the move, but that’s because they’re waiting for new models to hit the market.10
The Reddit road to purchase
redditors want to see electric card brands in communities
Brands and dealerships that participate in Reddit communities are considered more trustworthy—but you’ve got to be an authentic, transparent expert.
70%
Of redditors are more likely to trust an auto dealer or brand that participates on Reddit.15
66%
Believe ads are more relevant on Reddit than on other sites.16
72%
Agree that brands can have a conversation with them on Reddit that they can’t have anywhere else.17
3 in 4
redditors would like to interact with more brands on Reddit.18
Electric Car Ad Examples
Check out how others have successfully incorporated Reddit ads into their digital marketing strategy.
Hey Reddit, a few days ago we revealed the MINI Aceman x Pokémon concept car at gamescom - and guess what: We plan a small series production! So, who’s your favorite Pokémon and what Pokémon inspired MINI or accessories would you want to see next? Catch some Reddit Gold with the very best answers!
MINI Runs Beloved EV Ad on Reddit Asking Users for EV Design Ideas
The Reddit community loved their ad, which saw a 95% positive sentiment score.
Electric Car Advertising Strategies
Bolster your digital marketing strategy with these best practices and promote your financial product or service with a successful Reddit campaign.
Creative Strategy
Stick with longer headlines and a radically transparent or conversational tone. We recommend electric car advertisers lean into one or two features they want the community to talk about.
Ad Types
Different ad types might suit different stages of your buyer journey. Takeovers for brand awareness may suit a new electric car launch, or consider promoted posts to incite drivers to action.
Targeting
Environmentally-minded communities like r/sustainability, r/futurology could be the perfect place to promote electric vehicles.
Measurement
Know whether you’ve moved the needle by installing the Reddit Pixel, or integrate with a third-party partner to measure the success of your advertising strategy.
Footnotes
1 blink, EV industry Outlook, 2021
2-5 Reddit Internal, Global 2021
6-8 GWI USA, Q3 2021
11-14 GlobalWebIndex, US, Q2 2021, compared to the average internet user
15-18 Suzy Auto Survey 2022, n=496