Learn where people go for information they can count on, and about the advertising solutions Reddit offers marketers to reach them there.
The hottest wheels in the industry right now are electric. That has a lot to do with chasing the latest and greatest innovation, but electric car buyers also want what’s best for the environment.
3 in 4
Drivers believe electric cars are the future of driving.1
Reddit communities show a growing interest in electric cars. Buyers are joining conversations about the environment and sustainability as well as those dedicated specifically to EVs.
When car buyers do their research on Reddit first, they’re more likely to purchase an electric vehicle. Buyers are confident they’re getting honest and unbiased information from real people who are already EV owners or who have the expertise they need.
What is the cost of setting up a home charging station? Do I have to change any of my outlets?
How does colder temperatures affect battery life and miles per charge?
Are there advantages or disadvantages of Electric vs. Combustion engines in the event of a crash or accident?
What is the carbon footprint of building an electric car? What is the cost to the environment to build one vs. the clean energy it uses to drive?
Redditors don’t shy away from high quality luxury brands–but the environmental impact is critical. They want to know brands aren’t contributing to pollution efforts, unethical practices, or providing false or unclear information.
There are a LOT of aftermarket parts companies, im not talking about Summit Racing or AEM (who also sell replacement parts), im talking about companies who sell specific parts like Borla, K & N, Kennebell, Whipple etc. With more EVs being produced, it means less and less people are going to fit an aftermarket exhaust, or an intake. So these companies’ sales will go down slowly but surely. What’s their plan to combat this?
Interested to hear your opinion.
There are a LOT of aftermarket parts companies, im not talking about Summit Racing or AEM (who also sell replacement parts), im talking about companies who sell specific parts like Borla, K & N, Kennebell, Whipple etc. With more EVs being produced, it means less and less people are going to fit an aftermarket exhaust, or an intake. So these companies’ sales will go down slowly but surely. What’s their plan to combat this?
Interested to hear your opinion.
Reddit audiences are much more likely to purchase an electric car than those on other social media platforms. 39% of consumers say it might be a year or two before they make the move, but that’s because they’re waiting for new models to hit the market.10
Brands and dealerships that participate in Reddit communities are considered more trustworthy—but you’ve got to be an authentic, transparent expert.
Check out how others have successfully incorporated Reddit ads into their digital marketing strategy.
The Reddit community loved their ad, which saw a 95% positive sentiment score.
Bolster your digital marketing strategy with these best practices and promote your financial product or service with a successful Reddit campaign.
Stick with longer headlines and a radically transparent or conversational tone. We recommend electric car advertisers lean into one or two features they want the community to talk about.
Different ad types might suit different stages of your buyer journey. Takeovers for brand awareness may suit a new electric car launch, or consider promoted posts to incite drivers to action.
Environmentally-minded communities like r/sustainability, r/futurology could be the perfect place to promote electric vehicles.
Know whether you’ve moved the needle by installing the Reddit Pixel, or integrate with a third-party partner to measure the success of your advertising strategy.
1 blink, EV industry Outlook, 2021
2-5 Reddit Internal, Global 2021
6-8 GWI USA, Q3 2021
11-14 GlobalWebIndex, US, Q2 2021, compared to the average internet user
15-18 Suzy Auto Survey 2022, n=496
swap options for classic cars
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