Retail Advertising

Learn where customers make decisions before making purchases.

Discover the retail advertising solutions Reddit offers so you can reach them.

adidas

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ago

[MEGATHREAD] Reddit, meet adidas | X Speedportal, cleats with an innovative design for multi-dimensional speed. Scroll for a very technical, highly scientific intro to the newest cleats in the game from mega-genius scientist, Rick Sanchez and his grandson, Morty. Available now in C-137 and beyond.

TL;DR: adidas | X Speedportal multi-linear speed cleats have an innovative design to create a no-lag dynamic between cleat, body and mind. That means fast in all dimensions. Whoa. Check 'em out here.

u/adidas - [MEGATHREAD] Reddit, meet adidas | X Speedportal, cleats with an innovative design for multi-dimensional speed. Scroll for a very technical, highly scientific intro to the newest cleats in the game from mega-genius scientist, Rick Sanchez and his grandson, Morty. Available now in C-13…

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adidas | X Speedportal features:

Carbon heel lock & molded stability wings: Work together as a high-speed stability system to minimize movement and maximize comfort at high speeds.
Lightweight Speedskin 2.0 upper: Engineered for both extreme comfort at high speed and optimal ball feel (looks amazing too, if we do say so ourselves).
Carbon-fiber Speedframe: 25% more carbon in the forefoot to give more efficient propulsion and power transmission. X Speedportal is the only cleat in the game with it.
Sustainable construction: As part of adidas’ journey to end plastic waste, the cleat contains zero virgin polyester, with 50% of the cleat's upper made from recycled materials.

Learn more about X Speedportal

‍

Learn more about X Speedportal

See Lionel Messi, Trinity Rodman and Lindsey Horan kick things up a notch and out of this world with X Speedportal.

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Learn more about X Speedportal

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adidas | X Speedportal features:

Carbon heel lock & molded stability wings: Work together as a high-speed stability system to minimize movement and maximize comfort at high speeds.
Lightweight Speedskin 2.0 upper: Engineered for both extreme comfort at high speed and optimal ball feel (looks amazing too, if we do say so ourselves).
Carbon-fiber Speedframe: 25% more carbon in the forefoot to give more efficient propulsion and power transmission. X Speedportal is the only cleat in the game with it.
Sustainable construction: As part of adidas’ journey to end plastic waste, the cleat contains zero virgin polyester, with 50% of the cleat's upper made from recycled materials.

Learn more about X Speedportal

‍

Learn more about X Speedportal

See Lionel Messi, Trinity Rodman and Lindsey Horan kick things up a notch and out of this world with X Speedportal.

‍

Learn more about X Speedportal

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adidas

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Advertise on Reddit

Retail buyers trust strangers more, while influencer trust falls

Online and mobile commerce fundamentally changed the way we shop. Now, online behaviors are evolving—people turn to each other for product recommendations much more than they do influencers. They’re rigorously cross-referencing experiences in trusted communities before spending at retail stores.

Retail advertisers need a marketing mix with ad campaigns that complement this new behavior, and allow retailers to show up in spaces where those conversations are happening.

644%

Growth of (largely negative) mentions of “influencers” from 2019 to 2021.¹

72%

Mentions of “trust” have increased from 2019 to 2021.²

77%

Of people are thankful for strangers’ product and service recommendations.³

44%

Of people share they are more trustworthy of strangers online today compared to previous years.⁴

644%

Growth of (largely negative) mentions of “influencers” from 2019 to 2021.¹

72%

Mentions of “trust” have increased from 2019 to 2021.²

77%

Of people are thankful for strangers’ product and service recommendations.³

44%

Of people share they are more trustworthy of strangers online today compared to previous years.⁴

Reddit is a community of communities where retail customers dive into their interests, hobbies, and passions.

Unlike other social media platforms, redditors are connected by passions and interests, not individuals. Retailers can reach a rich customer base looking for conversations about anything from makeup, to gaming, to personal finance. We are home to 100k+ communities⁵.

Advertise on Reddit

BeautyBoxes

sleepycatbeans

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ago

[Trunk Club] My review of Nordstrom Trunk Club and comparison to Stitchfix and ThredUp in comments.

Review

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sleepycatbeans

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Retail Industry Verticals

Your digital advertising strategy should depend on the specific buyer behavior per vertical. We’ve got insight into what buyers are talking about in the trusted communities that lead them to purchase decisions.

Beauty Advertising

Build a strong customer relationship with beauty enthusiasts in communities on Reddit with these insights into their purchase behavior.

Get the Insights

Fashion Advertising

Build brand loyalty with campaigns that reach people who are passionate about style and fashion—and ready to make an apparel purchase.

Get the Insights

Consumer Technology Advertising

Build an online advertising strategy based on what Reddit technology enthusiasts actually want to see from your retail business.

Get the Insights

Home Goods Industry Insights

Your retail advertising strategy should take into account what home goods buyers are actively searching for in trusted communities.

Get the Insights

Retail Industry Resources

Refine your digital marketing strategy—from community-based advertising to participation in any retail media network—with resources that make sure your ad spending connects with what consumers want today.

Reddit Hot Take: Distributed Trust

A new, emerging model of trust is a reckoning for institutions and brands. We dive into how the hive minds’ trust in strangers should influence your digital marketing strategy.

Get the Guide

Reddit offers real influence, without influencers

Discover how your brand can win authentically on Reddit, increasing brand awareness and moving the needle on lower-funnel goals.

Read the Blog

Reddit Hot Take: Decentralized Deals

Whether you’re advertising in a specific community or using a retail media network, fashion shoppers have new priorities—it’s become less about style options and more about savings.

Get the Guide

A new wave of community-based influence and distributed trust

Your retail marketing strategy should be focused on building trust with consumers. Here’s How an emerging model is a reckoning for brands.

Read the Blog

The ebook cover for the Retailers Advertising handbook

Shoppers don’t trust product recommendations like they used to.

Reviews could be pay-to-play
Blogs or vlogs could be affiliate commissioned
Influencers could be sponsored

There is one place shoppers trust more and more everyday–Reddit. We’re giving away all of our secrets in the Retailers’ Advertising Handbook.

Get the Retailers' Handbook

Retail Marketing Examples

Get inspired to make your next retail marketing campaign a success story. Get the most out of your digital ad spend by following in the footsteps of those already connecting with shoppers.

Case Studies

adidas

•

Promoted

ago

‍

adidas | X Speedportal features:

Carbon heel lock & molded stability wings: Work together as a high-speed stability system to minimize movement and maximize comfort at high speeds.
Lightweight Speedskin 2.0 upper: Engineered for both extreme comfort at high speed and optimal ball feel (looks amazing too, if we do say so ourselves).
Carbon-fiber Speedframe: 25% more carbon in the forefoot to give more efficient propulsion and power transmission. X Speedportal is the only cleat in the game with it.
Sustainable construction: As part of adidas’ journey to end plastic waste, the cleat contains zero virgin polyester, with 50% of the cleat's upper made from recycled materials.

Learn more about X Speedportal

‍

Learn more about X Speedportal

See Lionel Messi, Trinity Rodman and Lindsey Horan kick things up a notch and out of this world with X Speedportal.

‍

Learn more about X Speedportal

‍

adidas | X Speedportal features:

Carbon heel lock & molded stability wings: Work together as a high-speed stability system to minimize movement and maximize comfort at high speeds.
Lightweight Speedskin 2.0 upper: Engineered for both extreme comfort at high speed and optimal ball feel (looks amazing too, if we do say so ourselves).
Carbon-fiber Speedframe: 25% more carbon in the forefoot to give more efficient propulsion and power transmission. X Speedportal is the only cleat in the game with it.
Sustainable construction: As part of adidas’ journey to end plastic waste, the cleat contains zero virgin polyester, with 50% of the cleat's upper made from recycled materials.

Learn more about X Speedportal

‍

Learn more about X Speedportal

See Lionel Messi, Trinity Rodman and Lindsey Horan kick things up a notch and out of this world with X Speedportal.

‍

Learn more about X Speedportal

Scroll for more

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adidas

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Adidas

Adidas worked Rick and Morty-themed creative into formats that tapped into redditors' desires to learn more while being entertained, for increased brand awareness.

Read the case study

moeninc

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Promoted

ago

If these emojis represented all the water in the world 🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊💧this drop of water is the 0.5% that’s fresh and available.

March 22 is World Water Day, and we’re flooding your feed to spread the word about water scarcity. Learn more about Mission Moen and how we are innovating to save 1 trillion gallons of water by 2030 at Moen.com.

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Moen

Moen came to Reddit to create a moment around World Water Day and share their sustainability efforts with our communities at the center of their digital marketing strategy.

Read the case study

ultabeauty

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Promoted

ago

[SPOILER] Redditors, who else has been waiting for Black Friday deals since last year? *waits* Ok, that's everyone. Click below to unveil Early Black Friday deals and dates!

https://www.ulta.com/Shop Now

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ultabeauty

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Ulta

Ulta Beauty’s holiday campaign gifted customers with spoilerific posts, delightful deals, and holiday hacks for a high return on ad spend (ROAS).

Read the case study

MeUndies

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Promoted

ago

You wear the best Undies ‘cause you got it goin’ on. 🌲 Shop our newest print, Reefers, in Undies, Socks, Bralettes, and Loungewear.

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MeUndies

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MeUndies

MeUndies launched the first-ever Reddit Conversion Lift study to measure the incrementality of retail sales amongst their target potential customer using Reddit Ads.

Read the case study

Retail Advertising Strategies

The only retail marketing strategy worth your time is the one that connects authentically with customers. Don’t throw your ad spend out the window—use these tools and tips instead.

Creative Strategy

It might be tempting to take your retail media advertising strategy and duplicate it for Reddit communities. Instead, implement best practices like longer headlines and a conversational tone.

Ad Types

Reddit offers a different set of ad types than you might use in your retail media advertising today. Drive more traffic to your store with a media mix that includes several formats loved by our communities.

Targeting

Your digital ad spend is best spent getting you in front of people already engaged with your industry. Try targeting communities like r/HomeDecorating, r/MakeupAddiction and more.

Measurement

Your ad revenue depends on your ability to optimize. Check out Reddit’s measurement and optimization tools that help you get better as you go.

Footnotes

¹ Rachel Botsman, Reddit Internal Global Data, 2019 - 2022

²Reddit Internal Global Data, 2019-2022

^3-4Suzy Primary Research, February 2022 (n=500)

⁵Reddit Internal, Global 2022