Home Goods and Furniture Marketing
Learn where customers find their next home décor or furniture purchase.
Discover why Reddit’s got the advertising solutions for you to reach them.
Home goods and furniture marketing teams find customers on Reddit
Redditors are more informed and confident about their purchases from any furniture brand or home décor business.
Reddit users make 6x faster purchase decisions and are 2.5x more likely to speak positively about their purchase vs Twitter, Instagram, Facebook, Snapchat, and Pinterest.1
More likely to have talked positively online about the home goods brand they’ve purchased vs Twitter, Instagram, Facebook, Snapchat, and Pinterest.2
Reddit is a top site for comparing home goods brands or products
More people compare products on Reddit than any other social media or e-commerce site.3
Shoppers make furniture and other home décor purchases based on recommendations from redditors.
The communities on Reddit actively discuss products in the home goods and furniture market, and become customers after receiving trusted recommendations from others.
From consideration to advocacy, Reddit is the go-to place for home-goods purchases.
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Home Goods and Furniture Industry Advertising Tools
One key part of your digital marketing strategy will be ads that hit the mark. Whether you’re looking to increase brand awareness or drive demand for your home goods and furniture company, you’re in good hands with these tips and tools.
Convert a potential customer into a consumer with a home goods and furniture marketing strategy that includes Reddit-y creatives using long headlines and a conversational tone.
Use a variety of different ad types—from video to megathreads—to reach consumers interested in home goods and furniture products.
Reach your target audience in subreddits like r/homeimprovement and r/AskReddit and connect with people looking to make a purchase from a top home goods or furniture brand.
No home furnishing marketing campaign is complete without the tools to measure and report on your success. We’ve got the tools you need to optimize and report as you go.
1-3 Reddit/Verto, U.S., Reddit Users Home Goods Purchase Journey, n=250, 13+ 2021.
4-10 Reddit/Suzy, U.S., Reddit and Beauty & Personal Care Purchases, n=565, +13, 2021