Media &
Entertainment
Marketing

People are fatigued by more entertainment options than ever.

Learn where they make decisions while engaging with fellow fans, and the advertising solutions Reddit has to reach them there.

Advertise on Reddit

Media & Entertainment Industry Trends

Choice paralysis isn’t the only headwind facing marketing professionals. Fluctuating economic conditions mean consumers are price-conscious and choosy.

1 in 2

Americans are overwhelmed by today’s choices.¹

1 in 3

2022 ticket sales compared to 2019.²

-21%

Of consumers switch streaming services within two months.³

55%

Of consumers plan to pull back on entertainment spending if a recession hits.⁴

Reddit is where fans come to make connections and decisions

Reddit communities are key for pop culture and entertainment fans affected by choice paralysis. It’s where they go to find communities to gush over their favorite fandom, or make their next purchase decision.

3 in 5

People use Reddit to find relevant fan communities.⁵

A diverse audience with diverse genre interests

Fans are more engaged on Reddit than other social media platforms

Reddit is the place fans come before, during and after airtime. Redditors love to analyze what they’ve watched, or digitally tailgate together much more than users on other platforms.

Before, during, and after airtime

Always on convos happen on Reddit

Advertise on Reddit

Media & Entertainment Industry Insights

Fans are looking for information about media and entertainment content on Reddit, and taking to communities to discuss their favorite movies or shows.

3 in 5

People use Reddit to connect, exchange information, discuss and share advice about content.⁶

50%

Of fans use Reddit to discuss fan theories, share fan-made content, and discuss episodes.⁷

64%

Of consumer’s viewing time is increased when a streaming service can serve consumers a targeted message during their discovery phase.⁸

u/Office_International

What’s a horror thriller so good you wish u could forget it so u could watched it all over again?

REQUESTING

What’s a horror thriller so good you wish u could forget it so u could watched it all over again without a clue of whats going to happen? Edit: spelling

r/MovieSuggestions

u/Wolf_Trap

Can you recommend me some really good historical fiction (or historical) movies ? (without twentieth century)

REQUESTING

I would like especially movies set in ancient times and middle ages but it can also be later period. I only don't want movies set in the twentieth century. Here's my favorite movies and tv shows so it can help you with what I...

Reddit is where fans come to take action

Marketers can reach audiences in communities with a strong influence over what’s worth watching. Often the connections made in those communities become passionate fandoms.

Building influence, creating intent & driving action

1. Discovery

63%

of redditors are influenced by entertainment content found on Reddit.⁹

2. influence

55%

of redditors watched a movie or TV show they didn't know about before.¹⁰

3. action

1 in 3

redditors rewatch a movie or TV show because of the influence of Reddit.¹¹

4. loyalty

35%

of redditors have never cancelled a subscription service.¹²

Media & Entertainment Marketing Examples

Inspire your future entertainment marketing campaigns with these examples that motivated customers to action.

Case Studies

Universal Studios

Focus Features

Belvedere Museum

u/universaluk • Promoted

What’s a horror thriller so good you wish u could forget it so u could watched it all over again?

universalpictures.co.uk

Vote

Universal Studios uses Reddit for Firestarter promotion

Universal drove brand awareness and interest in the cinematic release of Firestarter with our platform’s extensive audience of movie fans.

Read the case study

u/TheNorthmanMovie • Promoted

Join co-writer/director Robert Eggers and Viking experts Neil Price and Jóhanna Katrin Fri∂riksdottir for a Reddit Talk to discuss the upcoming film THE NORTHMAN, only in theaters Friday

focusfeatures.com/the-northman

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Focus Features promotes The Northman with Reddit AMA and Takeover

The campaign included an AMA hosted by the r/movies community, with Robert Eggers and Viking experts Jóhanna Katrin Friðriksdóttir and Neil Price as guests.

Read the case study

u/belvederemuseum• Promoted

Gustav Klimt’s The Kiss - The digital Masterpiece is joining the metaverse!

thekiss.art

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Belvedere Museum promotes digital content on Reddit

One of the oldest museums in the world used Reddit as a key part of their marketing plan built to bring historical art into the present.

Read the case study

Media & Entertainment Advertising Strategies

Fuel your digital marketing strategy with Reddit ads that will connect with any media or sports and entertainment audience.

Creative Strategy

Redditors respond to creatives with longer headlines and transparent, conversational copy written from an expert’s point of view.

Ad Types

Different ad types may suit different needs. Takeovers, for example, are great for brand awareness, whereas a promoted post might be a better option for conversion-oriented campaigns.

Targeting

Reach your target audience based on the conversations they participate in, the topics they search for, and the research they do. You define the keywords and we find the discussions on Reddit that are relevant to your list.