People are fatigued by more entertainment options than ever.
Learn where they make decisions while engaging with fellow fans, and the advertising solutions Reddit has to reach them there.
Media & Entertainment Industry Trends
Choice paralysis isn’t the only headwind facing marketing professionals. Fluctuating economic conditions mean consumers are price-conscious and choosy.
Reddit is where fans come to make connections and decisions
Reddit communities are key for pop culture and entertainment fans affected by choice paralysis. It’s where they go to find communities to gush over their favorite fandom, or make their next purchase decision.
A diverse audience with diverse genre interests
Fans are more engaged on Reddit than other social media platforms
Reddit is the place fans come before, during and after airtime. Redditors love to analyze what they’ve watched, or digitally tailgate together much more than users on other platforms.
Before, during, and after airtime
Always on convos happen on Reddit
Media & Entertainment Industry Insights
Fans are looking for information about media and entertainment content on Reddit, and taking to communities to discuss their favorite movies or shows.
Of consumer’s viewing time is increased when a streaming service can serve consumers a targeted message during their discovery phase.8
Reddit is where fans come to take action
Marketers can reach audiences in communities with a strong influence over what’s worth watching. Often the connections made in those communities become passionate fandoms.
Building influence, creating intent & driving action
Media & Entertainment Marketing Examples
Inspire your future entertainment marketing campaigns with these examples that motivated customers to action.
Universal Studios uses Reddit for Firestarter promotion
Universal drove brand awareness and interest in the cinematic release of Firestarter with our platform’s extensive audience of movie fans.
Focus Features promotes The Northman with Reddit AMA and Takeover
The campaign included an AMA hosted by the r/movies community, with Robert Eggers and Viking experts Jóhanna Katrin Friðriksdóttir and Neil Price as guests.
Belvedere Museum promotes digital content on Reddit
One of the oldest museums in the world used Reddit as a key part of their marketing plan built to bring historical art into the present.
Media & Entertainment Advertising Strategies
Fuel your digital marketing strategy with Reddit ads that will connect with any media or sports and entertainment audience.
Redditors respond to creatives with longer headlines and transparent, conversational copy written from an expert’s point of view.
Different ad types may suit different needs. Takeovers, for example, are great for brand awareness, whereas a promoted post might be a better option for conversion-oriented campaigns.
Reach your target audience based on the conversations they participate in, the topics they search for, and the research they do. You define the keywords and we find the discussions on Reddit that are relevant to your list.
We recommend installing the Reddit Pixel to determine whether the ads supporting your entertainment marketing strategy move the needle.
1 TVREV, Discoverability As The New Differentiator 2022
2 CNBC, These charts show how the 2022 box office sizzled, then fizzled, 2022
3 TVREV, Streaming Subscribers Who Switch, Switch to Apple TV and Paramount+, 2022
4 Variety, Survey, Consumers Already Cutting Entertainment Spending Amid Economic Woes, 2022
5 Reddit User Research - Entertainment Survey 2022 (n=583)
6 Reddit User Research - Entertainment Survey 2022 (n=583)
7 Reddit User Research - Entertainment Survey 2022 (n=583)
8 TVREV, Discoverability As The New Differentiator 2022
9 Reddit User Research - Entertainment Survey 2022 (n=583)
10 Reddit User Research - Entertainment Survey 2022 (n=583)
11 Reddit User Research - Entertainment Survey 2022 (n=583)
12 Reddit User Research - Entertainment Survey 2022 (n=583)