Media &
Entertainment
Marketing

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People are fatigued by more entertainment options than ever.

Learn where they make decisions while engaging with fellow fans, and the advertising solutions Reddit has to reach them there.

Advertise on Reddit
Advertise on Reddit
Advertise on Reddit
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Media & Entertainment Industry Insights

Fans are looking for information about media and entertainment content on Reddit, and taking to communities to discuss their favorite movies or shows.

3 in 5

People use Reddit to connect, exchange information, discuss and share advice about content.6

50%

Of fans use Reddit to discuss fan theories, share fan-made content, and discuss episodes.7

64%

Of consumer’s viewing time is increased when a streaming service can serve consumers a targeted message during their discovery phase.8

What’s a horror thriller so good you wish u could forget it so u could watched it all over again?
REQUESTING
What’s a horror thriller so good you wish u could forget it so u could watched it all over again without a clue of whats going to happen? Edit: spelling
30
71
Can you recommend me some really good historical fiction (or historical) movies ? (without twentieth century)
REQUESTING
I would like especially movies set in ancient times and middle ages but it can also be later period. I only don't want movies set in the twentieth century. Here's my favorite movies and tv shows so it can help you with what I...
26
35

Reddit is where fans come to take action

Marketers can reach audiences in communities with a strong influence over what’s worth watching. Often the connections made in those communities become passionate fandoms.

Building influence, creating intent & driving action

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1. Discovery
63%
of redditors are influenced by entertainment content found on Reddit.9
2. influence
55%
of redditors watched a movie or TV show they didn't know about before.10
3. action
1 in 3
redditors rewatch a movie or TV show because of the influence of Reddit.11
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4. loyalty
35%
of redditors have never cancelled a subscription service.12

Media & Entertainment Marketing Examples

Inspire your future entertainment marketing campaigns with these examples that motivated customers to action.

What’s a horror thriller so good you wish u could forget it so u could watched it all over again?
universalpictures.co.uk
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Universal Studios uses Reddit for Firestarter promotion

Universal drove brand awareness and interest in the cinematic release of Firestarter with our platform’s extensive audience of movie fans.

Read the case study
Read the case study
Read the case study
Join co-writer/director Robert Eggers and Viking experts Neil Price and Jóhanna Katrin Fri∂riksdottir for a Reddit Talk to discuss the upcoming film THE NORTHMAN, only in theaters Friday
focusfeatures.com/the-northman
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Focus Features promotes The Northman with Reddit AMA and Takeover

The campaign included an AMA hosted by the r/movies community, with Robert Eggers and Viking experts Jóhanna Katrin Friðriksdóttir and Neil Price as guests.

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Read the case study
Read the case study
Gustav Klimt’s The Kiss - The digital Masterpiece is joining the metaverse!
thekiss.art
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Belvedere Museum promotes digital content on Reddit

One of the oldest museums in the world used Reddit as a key part of their marketing plan built to bring historical art into the present.

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Read the case study
Read the case study
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Footnotes

1 TVREV,  Discoverability As The New Differentiator 2022

2 CNBC, These charts show how the 2022 box office sizzled, then fizzled, 2022

3 TVREV, Streaming Subscribers Who Switch, Switch to Apple TV and Paramount+, 2022

4 Variety, Survey, Consumers Already Cutting Entertainment Spending Amid Economic Woes, 2022

5 Reddit User Research - Entertainment Survey 2022 (n=583)

6 Reddit User Research - Entertainment Survey 2022 (n=583)

7 Reddit User Research - Entertainment Survey 2022 (n=583)

8 TVREV,  Discoverability As The New Differentiator 2022

9 Reddit User Research - Entertainment Survey 2022 (n=583)

10 Reddit User Research - Entertainment Survey 2022 (n=583)

11 Reddit User Research - Entertainment Survey 2022 (n=583)

12 Reddit User Research - Entertainment Survey 2022 (n=583)