Best practices: Reddit Ads
Copy and creative best practices for making standout ads on Reddit
You've probably heard redditors are, ahem, picky with their platform. We're here to officially set the record straight—they're not picky, they're passionate.
And even better? They actually want to hear from brands. Here’s your complete guide to walk the walk and talk the talk to connect with your audience on Reddit.
Your winning ratio
Video ads perform best in 4:5, and static ads are great in 4:5 or 1:1 ratios. Discover uses the large real estate of this static ad to showcase bold overlay text that stands out.
Don’t overlook overlay
Redditors definitely don’t. Stop them mid-scroll with attention-grabbing, descriptive overlay in your ad design.
Did you see this Joe & the Juice example? Of course you did. How could you miss it?
Watch and listen
We agree, redditors are brilliant. But they’re most likely not expert lip readers. Universal UK followed this hot tip and used closed captions to stand out and drive downstream performance.
Be your Brand-self
The new brand transparency
Let’s start with the basics: bring your brand into the ad. Logo placement in the top left corner gets you an A+. But you’ll still pass if you mention your brand name in the headline. Looking for extra credit? For video ads, show your brand within the first 3 seconds.
Show your product
Seems self-explanatory, right? We think so too ... Take a note from MeUndies and bare it all.
Experiment with limited-time offers and/or discount codes. Extra upvotes if it’s a Reddit-specific promotion to really show your target audience some love.
Talk the talk
ICYMI redditors have their own language and TIL it matters a lot if you incorporate it into your ads. And yes, that includes calling out specific subreddits like Adrenaline does here.
Shorter headlines, longer videos
Show you understand the way redditors consume content. Keep headlines under 150 characters for easy reading. But test videos of different lengths. We found the sweet spot to be 60 seconds.
Call the shots with your CTA
Get redditors ready to “learn more,” “explore the products,” or “buy now” by including a CTA in your headline. Running a video ad? Make sure it’s included there too! Tails.com doubled down and saw 33% higher ROAS compared to other channels2.
Dive into the data behind our tips and tricks.