Create Dynamic Campaigns with Reddit Carousel Ads

Use multiple image cards within a single ad and turn your content into a visual story that your audience can’t resist with Reddit Carousel Ads.

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What are Carousel Ads on Reddit?

Sometimes, you need a little more real estate to get your point across. Reddit Carousel Ads give you multiple image cards within a single ad. They’re a great way to tell a story that makes people want to click. 

With a Carousel Ad, you get everything you need– an image ad with text, branding, and a call-to-action, but with more than one image to tell your story. 

Tailor your brand’s message to resonate with specific niche communities through a Category Takeover. This strategic advertising campaign allows brands to connect directly with their desired target audience, fostering meaningful engagements within communities that align with their products or services. 

Benefits of Using Reddit Carousel Ads 

Elevate your brand storytelling and engage audiences with Carousel Ads. 

The Best of Text Ads and Image Ads

With Reddit Carousel Ads, you get the best of both worlds—the persuasive power of text ads and the eye-catching appeal of image ads. It’s the ultimate combo for making your message stand out and stick with your audience. 

Step-by-Step Storytelling

Craft engaging step-by-step narratives that unfold in one ad. Whether you’re showcasing a product’s evolution, guiding redditors through a brand story, or offering tutorials, these ads make your message pop and keep your audience hooked. 

Showcase Multiple Products

Advertisers can use carousel ads to showcase a range of products within a single ad. You can highlight unique features, present different offers, and give redditors an overview of your offerings. 

Interactive Engagement

Use Carousel Ads to get people swiping through your brand or product. It’s easy— they can swipe to explore, click for more info, and have an engaging experience. 

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Carousel Ads: FAQs

How do Reddit carousel ads work?

Getting started with Reddit Carousel Ads is a simple process that empowers advertisers to create visually engaging and interactive ad experiences.

  • Create a Reddit Ads Manager account: Sign up for a Reddit Ads account to serve as your centralized hub for managing and monitoring your ad campaigns. 
  • Create your campaign: Choose Simple Create for an efficient process or Advanced Create for more advertising options. 
  • Set your goals: Identify how you'll measure success with campaign objectives, key performance indicators (KPIs), and your bidding strategy. 
  • Choose a format: Choose the Carousel Ad format to seamlessly align with the consideration and conversion stages of the marketing funnel.
  • Create your ad: Craft engaging ads with these best practices
  • Set targeting: Tailor your ad to specific audiences by incorporating targeting. 
  • Set your budget and bidding strategy: Align your budget and bidding strategy with campaign goals. Choose between cost per mile (CPM) or cost per click (CPC) based on your objectives. 

For help creating your first ad campaign, speak with a Reddit ads expert

How many images or cards can I include in a Reddit carousel ad?

You can include up to 10 images or cards in a single Reddit Carousel Ad. With Carousel Ads, brands can highlight products, create a story, and provide redditors with an engaging experience. 

How much does a Reddit carousel ad cost?

The cost of carousel ads on Reddit depends on various factors, such as your budget and goals.

You can set daily or lifetime budgets to manage campaign expenses. Choose between cost per mille (CPM) and cost per click (CPC) bids based on your campaign goals and preferences. 

What are the Reddit carousel ad specs? 

Understanding and adhering to the Reddit Carousel Ad specs is crucial to ensure your content appears as intended across various placements and devices. 

  • Headline: 300 characters or less
  • Caption: 50 characters, appears under card image
  • Images: 2–6 images, 1200x1200 pixels; for desktop-only campaigns we also support 1200x628 pixels
  • Supported formats: JPG, PNG, GIF 
  • Aspect ratio: 1:1 or 16:9
  • File size: 20MB max each (3MB for GIFs, 3–10s in length)
  • Thumbnail: Displays at 400x300 pixels, recommended for classic mode viewing
  • Thumbnail file size: 500KB max
  • Destination URL: Required for each card. The URL can be the same across cards or different. Note: URLs must start with HTTPS and can't end in a semicolon.
  • Display URL: Optional
  • Comments: Enable or disable
  • Call-to-action: Choose from available CTAs like Download, Install, Shop Now, Learn More, Get Quote, and many more  (optional)
What targeting options are available for carousel ads?

Tailor your campaign to reach redditors based on their interests, community engagement, location, and more. Here are a few of the diverse targeting options available to amplify your Carousel Ads impact: 

  • Community targeting: Reach redditors based on their interactions within communities. 
  • Interest targeting: Reach a broad audience across multiple communities by targeting redditors based on their interests. 
  • Location targeting: Customize the geographical reach of your ads. 
  • Custom audience: Re-engage with high-intent audiences familiar with your business. 
  • Devices: Tailor your ad delivery based on redditors' preferred devices. 
  • Keywords: Fine-tune your targeting by incorporating relevant keywords related to your brand or campaign themes. 
How can I track the performance of my carousel ads on Reddit?

Effectively measuring the performance of your Carousel Ads on Reddit is crucial for optimizing your advertising strategy. Leverage a range of key metrics to gain insights into user engagement, interactions, and overall campaign success. A few metrics you can monitor include: 

  • Impressions: Monitor the total number of times your Carousel Ad is displayed to users. 
  • Clicks: Track the number of clicks your ad receives. 
  • Conversion metrics: Dive deeper into user actions with metrics such as sign-ups, leads, purchases, and revenue. 

Reddit provides a user-friendly dashboard where you can access real-time data and comprehensive insights into your ad campaign. Leverage the data on the dashboard to make informed decisions to assess the effectiveness of your campaigns, identify trends and patterns, and make data-backed optimizations to maximize your return on investment.

Create a Carousel Ad
Create a Carousel Ad
Create a Carousel Ad