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Consumer Electronics Advertising
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Learn where people are looking for their new favorite consumer electronics brand.
Here are some advertising solutions Reddit offers so you can reach them with your next campaign.
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Reddit tech spending hasn't slowed with the rest of the economy.
Inflation is the #1 top financial concern for people globally right now1, and they’re spending less on tech. Smartphone shipments are down 19% year over year2, while PC shipments are down 29%.3 Redditors though—they’re still making purchases.
Early adopters of consumer electronics are at home on Reddit.
A recommendation from a Reddit community is all the social proof you need—it’s much more powerful than a retail media ad or influencer marketing plug.
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Consumer electronics advertising resources
Learn how to connect your consumer electronics product with the right shoppers on Reddit with these resources for the modern marketer.
Redditors' tech reviews carry weight when it comes to the checkout line
Reddit is the #1 most influential platform for engaging with new products when a product is launched.9 People come for the advice, the reviews, the critiques and the conversation.
89%
of people who use Reddit say they trust redditors more than others to be honest about their experience of a tech product.10
84%
of people who use Reddit say redditors are experts when it comes to tech and personal electronics.11
88%
of people who use Reddit say that if redditors like a new tech product or device, they’re more likely to buy it.12
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Early adopters purchase new products and advocate for them on Reddit
Other redditors read reviews from early adopters who have used a new product or device
Redditors getting advice about pricing, upgrades or trade-ins
Redditors accessing trustworthy product or brand comparisons from those that share their similar needs
The Reddit consumer is primed to make their next electronic purchase, armed with confidence from our communities.
Wearables
+90%*
*r/VirtualReality
+16%*
*r/headphones
260%*
*r/GarminWatches
Connected Home Devices
+45%*
*r/HomeTheater
+37%*
*r/HomeAutomation
23%*
r/Sonos
Personal Computing
+33%*
*r/Gadgets
+47%
*r/GamingLaptops
37%*
*r/PCDeals
YoY subscriber growth to relevant subreddit where users discuss their latest product discovery. 13
YoY subscriber growth to relevant subreddit where users research their next purchase. 14
YoY screenview growth of relevant subreddit where users discuss product after care. 15
Wearables
+90%*
*r/VirtualReality
+16%*
*r/headphones
260%*
*r/GaminWatches
Connected Home Devices
+45%*
*r/HomeTheater
+37%*
*r/HomeAutomation
23%*
r/Sonos
Personal Computing
+33%*
*r/Gadgets
+47%
*r/GamingLaptops
37%*
*r/PCDeals
YoY subscriber growth to relevant subreddit where users discuss their latest product discovery. 13
YoY subscriber growth to relevant subreddit where users research their next purchase. 14
YoY screenview growth of relevant subreddit where users discuss product after care. 15
Whether you’re looking to drive brand awareness or sales, advertising in Reddit communities should be a key part of your digital marketing strategy.
Headphones
48%
+73%
VR Headsets
39%
2.5x
Smartwatch or wristband
37%
2.2x
Smart Home Devices
39%
2.4x
Smart Appliances
39%
+90%
Smartphones
56%
+76%
Tablets
43%
2x
Laptop or Desktop
49%
2.2x
% of redditors have made a purchase based on information they found on Reddit. 16
Redditors are more likely than non-redditors to upgrade a relevant product at least once a year.17
Headphones
48%*
+73%
VR Headsets
39%
2.5x
Smartwatch or wristband
37%
2.2x
Smart Home Devices
39%
2.4x
Smart Appliances
39%
+90%
Smartphones
56%
+76%
Tablets
43%
2x
Laptop or Desktop
49%
2.2x
% of redditors have made a purchase based on information they found on Reddit. 16
Redditors are more likely than non-redditors to upgrade a relevant product at least once a year. 17
Consumer Electronics Marketing Examples
Get inspired to fuel your marketing strategy with creative ads based on these success stories from other consumer electronics companies.
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F**k your phone with its cracked screen, f**k your damaged air-pods that drop connection, f**k your laptop with its missing space bar, it's time to get a new device and we know just the place. Head to BackMarket.
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Back Market
Consumer electronics company Back Market launched Reddit ads with eye-catching headlines that delivered significant lift in brand awareness.
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Some boundaries are meant to be broken. Experience the total freedom that's unmistakably Alienware.
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Alienware
Alienware’s conversation placements put the brand precisely where their audience is most actively engaged: inside a Reddit post, right next to the conversation thread.
Consumer Electronics Advertising Strategies
Add Reddit to your media mix with these tools, and fuel your advertising strategy by connecting with enthusiasts in communities that house your next customer.
Creative Strategy
Techies on Reddit are into a sale, longer headlines and a conversational tone. Take a deep dive into our best practices to nail your Reddit ad.
Ad Types
Stand out in a busy consumer electronics market with creative ad types like AMAs and megathreads.
Targeting
Connect with your target audience and technology enthusiasts in subreddits like r/photography and r/espresso.
Measurement
Let your boss know the Reddit ads in your marketing strategy moved the needle with our optimization and reporting tools.
Footnotes
1 Ipsos, Global, Oct 2022
2 Counterpoint, Global
3 PC Mag, Apr 2023
4-6 Reddit Custom Survey, USA, Attest, n=1000, redditors, Mar 2023
7 GWI Core, USA, Q4 2022 vs Q4 2020
8 Reddit Internal Survey, USA, Dec 2022
9-12 Reddit Custom Survey, USA, Attest, n=1000, redditors, Mar 2023
13-15 Reddit internal, Global, Feb 2023 vs Feb 2022
16-17 Reddit Custom Survey, USA, Attest, n=1000, redditors, Mar 2023