Learn where people go to find their next favorite fashion brand and make decisions about apparel purchases.
Plus, details on the Reddit advertising solutions that let you reach them.
Fashion industry consumers are active on Reddit.
Reach over 20 million monthly visitors and potential customers interested in fashion and apparel products in communities on Reddit.
Redditors are actively talking about fashion and style products.
Redditors spend a lot of time talking about fashion and style trends—much more time than other social media sites—and they’re much more likely to end up on a retailer’s site, too.
Fashion and Apparel Industry Insights
Conversations on Reddit bring to light shifts in the fashion industry. Check out the latest on shoppers’ trust in influencers, shopping priorities, the latest celebrity trends, and more.
Fashion product research on Reddit accelerates the time to purchase
Whether you’re a luxury clothing brand or sports apparel, getting your products in front of Redditors will likely get that product moving faster.
*More than Snapchat, Pinterest, Instagram, Twitter, and Facebook
Fashion Marketing and Examples
We want to inspire fashion marketers like you to connect with Redditors using examples from top brands. Check out how these Reddit advertising campaigns crushed it with their target audience.
How long was this technology in research? What's the anticipated lifespan? How do you keep it clean/free of debris?
adidas has been gathering data from the best athletes for 70 years and millions of data points. We have been using 3D printing for a long time in our prototyping processes. The first 3D printed shoe we have ever made was given to athletes during the Rio Olympics in 2016. adidas 4DFWD was created with one goal in mind – to take the next step in the development of data-driven 3D printed running performance shoes that unlocks unique capabilities and gives athletes the ultimate running experience. In partnership with Carbon, adidas has developed 4D lattice midsole technology since 2017, combined with years of athlete data and Carbon’s Digital Light Synthesis technology, to produce precision tuned 3D printed midsoles. Born from this process, the 4DFWD ‘bow-tie’ lattice midsole was identified from one of five million new possible lattice structures to add a new dimension of benefits for runners. The lifespan of the 4DFWD is not specified. Our running shoes all require the testing standards when it comes to durability and performance. As for cleaning, we’ve actually just launched a guide to help you do just that: https://www.adidas.com/us/blog/737916-how-to-clean-adidas-4dfwd-running-shoes tl;dr: Cool wash in the washing machine should work well! -CH
Is the printed material a currently used compound in other industry cases or has it been specifically developed for this product? What other materials were looked at and why was this one chosen?
Are these shoes designed purely for vanity or are there particular stability features that, for instance, offer pronatory support?
Adidas used a Reddit AMA advertisement to let Reddit’s runners ask questions about their shoes, driving great conversation with their target market.
MeUndies marketing campaign used a cheeky engagement prompt on National Undies Day asking Redditors to write poems for a chance at winning a 5-year membership.
Fashion Advertising Strategies
Discover the Reddit tools in your toolkit for fashion advertising success in our communities.
Fashion advertisements on Reddit should be built with creatives that mention deals, sales, or focus on communicating with longer headlines and a conversational tone.
Highlight the latest fashion trend or newest product for your potential customers with a variety of different ad types, from megathreads to video.
Fashion advertisers can target the right audience, in the right place, at the right time, in communities like r/streetwear and r/frugalmalefashion.
Determine whether the ads contributing to your marketing strategy are working with our measurement and optimization tools.