Financial Services Advertising
Trust is tricky these days in financial services.
Learn where people go for information they can count on, and about the advertising solutions Reddit offers marketers to reach them there.
Financial Services Industry Trends
The amount of finance content out there is overwhelming. Since 2008, and the rapid digitization of the financial service industry, people aren’t sure where to get information they can trust.
Reddit is where financial services conversations aren't overwhelming
People come to Reddit to have in-depth discussions on all sorts of fin-serv topics in one place; whether it’s stock research, entrepreneurial funding tips, or learning how to make a monthly budget.
Anonymity allows financial services conversations to get personal
Reddit users are anonymous, which makes them comfortable sharing personal details they’d share with a financial advisor. They can then seek advice on anything from paying taxes to refinancing a house.
And before people start questioning; no, I am not selling any courses or coaching. No, this is not a lead magnet. I truly want to share my experiences with the community. If you have any question, write it in this thread instead of sending DM, so others can see the answer as well.
Of US redditors say advice on Reddit is the most relevant to their personal financial situation compared to other social media platforms.7
Financial Services Marketing Insights and Resources
Inspire your next financial advertising campaign with insights from Reddit communities and examples from other companies.
ABCs of NFTs
New to NFTs? We've got you covered with the A to Z on all things NFT.
Gen Z turns to Reddit to accelerate their financial future
Why a generation in search of financial security is turning to Reddit’s finance communities to safeguard their future.
Discussions on finances, big and small, are happening on Reddit
We’re preparing for Financial Capability Month with new insights about how people engage with finance communities on Reddit. See where your brand fits in.
Consumers seek Reddit’s advice throughout their lives
Whether they’re purchasing financial products right out of college, or seeking financial institutions to manage seven figure earnings, people come to Reddit to seek advice that leads them to take action.
Redditors want to hear more from brands on the platform.
Financial service brands that interact with users on the platform are seen as trustworthy, and are able to have conversations there that they can’t in other places.
Financial Services Marketing Examples
Marketing financial services is easy when you’ve got a swipe file of successful financial services ads to inspire you. Check out how these successful brands reached customers using Reddit.
Ally shows up authentically for consumers on Reddit
When things got dicey for financial services in 2022, Ally implemented an always-on approach to building brand awareness and strengthening relationships with customers.
Discover’s marketing campaign won consumer hearts with savvy creatives
Discover customized their ad creative for Reddit with references to popular communities and terminology–and watched their marketing efforts take off.
Up Australia taps into meaty, honest conversations on Reddit
This Australian digital bank used Reddit’s Front-Page Takeovers for a Gen Z financial marketing campaign that encouraged them to feel good about money.
ClearScore offers Reddit users their credit score and report for free
Pixel retargeting lowered Clearscore’s cost-per-acquisition (CPA), turning a three month test into an always-on scalable partnership.
Financial Services Advertising Strategies
Bolster your digital marketing strategy with these best practices and promote your financial product or service with a successful Reddit campaign.
Financial services consumers are overwhelmed with jargon-filled promises. Digital advertising that explains complex topics simply, clearly demonstrates expertise, and skips the jargon will succeed.
Keep the buyer journey when choosing ad types. Takeovers could be a great option for brand awareness or staying top of mind with existing customers, whereas promoted posts might work better for action-oriented ads.
Choose communities that align with your brand promise. Communities like r/frugal and r/financialindependence have very different users. Consider which is more relevant to help you reach your target audience.
Advertisers can’t prove the needle moved without measurement. We recommend leaning into third-party brand lift studies with our amazing partners.
1-2 Verizon and Publicis Media, 2021; 2Schroders, 2022
3-5 Brandwatch, Global, August 31, 2021 - August 31, 2022; Reddit Internal, Global, 2022
6-8 Reddit internal data via Suzy, 2022; Brandwatch Jan 2021 - June 2022
9-10 Reddit Internal via Suzy, 2022
11 Verto Analytics, 2020, US. Social Platforms = Twitter, Instagram, Facebook, Snapchat, Pinterest; Luth Research, 2021, US Reddit ad-exposed users vs. unexposed matched control group
12-13 Reddit Internal Data via Suzy, 2022; Power of Community, 2022; Reddit Internal, U.S. 2022