Learn where people go for information they can count on, and about the advertising solutions Reddit offers marketers to reach them there.
The amount of finance content out there is overwhelming. Since 2008, and the rapid digitization of the financial service industry, people aren’t sure where to get information they can trust.
People come to Reddit to have in-depth discussions on all sorts of fin-serv topics in one place; whether it’s stock research, entrepreneurial funding tips, or learning how to make a monthly budget.
Reddit users are anonymous, which makes them comfortable sharing personal details they’d share with a financial advisor. They can then seek advice on anything from paying taxes to refinancing a house.
About 7 years ago I was a broke student with a useless degree. Last year, I exited my ecommerce business for a mid 7-figure valuation. I just wanted to share the lessons I’ve learned along the way.
And before people start questioning; no, I am not selling any courses or coaching. No, this is not a lead magnet. I truly want to share my experiences with the community. If you have any question, write it in this thread instead of sending DM, so others can see the answer as well.
About 7 years ago I was a broke student with a useless degree. Last year, I exited my ecommerce business for a mid 7-figure valuation. I just wanted to share the lessons I’ve learned along the way.
And before people start questioning; no, I am not selling any courses or coaching. No, this is not a lead magnet. I truly want to share my experiences with the community. If you have any question, write it in this thread instead of sending DM, so others can see the answer as well.
conversations mentioning personal finance have taken place on Reddit.6
Of US redditors say advice on Reddit is the most relevant to their personal financial situation compared to other social media platforms.7
Of US redditors say financial ads on Reddit are more relevant to them than on other sites.8
Inspire your next financial advertising campaign with insights from Reddit communities and examples from other companies.
New to NFTs? We've got you covered with the A to Z on all things NFT.
Whether they’re purchasing financial products right out of college, or seeking financial institutions to manage seven figure earnings, people come to Reddit to seek advice that leads them to take action.
Financial service brands that interact with users on the platform are seen as trustworthy, and are able to have conversations there that they can’t in other places.
Marketing financial services is easy when you’ve got a swipe file of successful financial services ads to inspire you. Check out how these successful brands reached customers using Reddit.
When things got dicey for financial services in 2022, Ally implemented an always-on approach to building brand awareness and strengthening relationships with customers.
Discover customized their ad creative for Reddit with references to popular communities and terminology–and watched their marketing efforts take off.
This Australian digital bank used Reddit’s Front-Page Takeovers for a Gen Z financial marketing campaign that encouraged them to feel good about money.
Pixel retargeting lowered Clearscore’s cost-per-acquisition (CPA), turning a three month test into an always-on scalable partnership.
Bolster your digital marketing strategy with these best practices and promote your financial product or service with a successful Reddit campaign.
Financial services consumers are overwhelmed with jargon-filled promises. Digital advertising that explains complex topics simply, clearly demonstrates expertise, and skips the jargon will succeed.
Keep the buyer journey when choosing ad types. Takeovers could be a great option for brand awareness or staying top of mind with existing customers, whereas promoted posts might work better for action-oriented ads.
Choose communities that align with your brand promise. Communities like r/frugal and r/financialindependence have very different users. Consider which is more relevant to help you reach your target audience.
Advertisers can’t prove the needle moved without measurement. We recommend leaning into third-party brand lift studies with our amazing partners.
1-2 Verizon and Publicis Media, 2021; 2Schroders, 2022
3-5 Brandwatch, Global, August 31, 2021 - August 31, 2022; Reddit Internal, Global, 2022
6-8 Reddit internal data via Suzy, 2022; Brandwatch Jan 2021 - June 2022
9-10 Reddit Internal via Suzy, 2022
11 Verto Analytics, 2020, US. Social Platforms = Twitter, Instagram, Facebook, Snapchat, Pinterest; Luth Research, 2021, US Reddit ad-exposed users vs. unexposed matched control group
12-13 Reddit Internal Data via Suzy, 2022; Power of Community, 2022; Reddit Internal, U.S. 2022
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