Auto buyers trust what Reddit recommends.
Gain insight into the mind of the car buyer as they purchase a vehicle, and learn about Reddit’s solutions for auto marketers who want to reach them.
Automotive Industry Trends
The car shopping customer journey is shorter than ever. Buyers have cut down on time in the dealership and traded in for time spent doing research online on social media and trusted sites.
Decrease in the days spent car shopping in the last four years.
From 118 days to 89 days on average.1
Of buyer shopping time is spent at the car dealership.
An average of 9 minutes less than before the pandemic.3
Car shoppers come to Reddit for advice on their next purchase
Auto industry consumers on Reddit are actively researching their next vehicle purchase in communities dedicated to giving and receiving help from fellow motor heads.
Car buyers trust what Reddit recommends
Potential customers come to Reddit communities for in-depth, anonymous conversations and honest opinions from other customers and brands.
Think there are honest discussions on Reddit that help them evaluate which auto brand is best for them.10
Automotive Industry Insights
Consumers want trusted opinions from other vehicle owners before they make a purchase decision. They’re on Reddit to compare features and read authentic reviews of different vehicles or brands. They also want to know how to take care of the cars they’ve already purchased.
Auto shoppers are on Reddit to make purchase decisions
Many redditors are already considering buying a vehicle. The information and advice they find here drives car sales online and at the dealership.
Redditors want to hear directly from brands
Redditors want brands to be a part of their customer experience. Those that participate are considered more trustworthy than those that aren’t—the key is to be transparent and provide expertise, without a hard sell.
Agree that brands can have a conversation with them on Reddit that they can’t have anywhere else.23
Automotive Industry Examples
Get inspired by auto advertisers whose ad campaigns have already connected with redditors.
Mitsubishi Motors used Reddit to launch new 2022 Outlander SUV
Their Reddit ads got 62% more reach per dollar compared to other social channels.
Automotive Advertising Strategies
Get the most out of your ad spend with Reddit’s digital advertising best practices and tools for success.
Redditors lean-in to conversations starters in longer headlines and posts written in a radically transparent and conversational tone. We recommend automotive advertisers lean into one or two features they want the community to talk about.
Use different ad types at different stages of the buyer journey. Try takeovers for brand awareness around a new vehicle launch, or promoted posts to incite drivers to action.
Target Reddit communities that align with your message. Communities like r/sustainability, r/futurology might be the perfect place to promote electric vehicles, whereas trucks might be a better fit for r/DIY or r/outdoors.
Track key actions with the Reddit Pixel, or integrate with a third-party to measure the success of your advertising strategy.