Reddit Image Ads

Make your brand stand out with Image Ads on Reddit. Use eye-catching visuals to share your message and connect with our vast and diverse audience. 

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Image Ads on Reddit

Reddit Image Ads are a form of paid advertising with a static image or graphic accompanied by relevant text. They show off products and messages visually, and fit seamlessly alongside the native posts you see on Reddit.

Redditors can click on the picture or text to go to your page. Redditors can upvote or comment on the ad, building a sense of community engagement and interaction.

Benefits of Using Reddit Image Ads 

Explore the following benefits of image advertising to capture attention and resonate with your target audience. 

Visual Engagement

Harness the power of visuals to captivate redditors. Reddit Image Ads allow you to use text and eye-catching visuals to create ads that stand out in feeds. 

Broad Reach

With over 50 million people using Reddit daily, your ad can span communities of virtually every interest. Whether your brand is reaching new audiences or engaging with existing ones, Reddit Image Ads provide an excellent opportunity at all stages of the marketing funnel.

Precise Targeting

Tailor your campaign using tools like community/subreddit, keyword, interest, device, time of day, and location targeting. This approach ensures higher engagement and conversion rates by presenting ads to redditors who are genuinely interested in your products or services. 

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Image Ads: FAQs

How do Reddit image ads work?

With Reddit image ads, you can create your first ad in just 5 minutes. Here's a quick overview of the process:

  • Create a Reddit Ads Manager account: Get started by creating your advertiser's account
  • Create your campaign: Build your campaign using Simple Create, the quickest way to get your ad up and running, or Advance Create to access Reddit's full suite of targeting capabilities and campaign-building tools. 
  • Set your goals: Identify your campaign objectives, KPIs, and bidding strategy. 
  • Pick your ad formats: Choose from various formats based on your campaign goals. Options include Promoted Posts, Conversion Placements, Carousel ads, and more. 
  • Make your ad: Craft engaging ads that prominently display your brand. 
  • Define your targeting: Incorporate targeting to maximize ad delivery. 
  • Set your budget and bidding strategy: Align your buying objectives with your goals and KPIs. Choose between CPM, CPC, or CPV.
How much do Reddit image ads cost?

With Reddit image ads, advertisers can set daily or lifetime budgets, with pricing determined by cost per mille (CPM) for every 1,000 impressions and cost per click (CPC) for each click on the ad. 

What are the specifications for image ads on Reddit?

Ensure your Reddit Image Ads shine by adhering to these specs: 

  • Headline: 300 characters
  • Supported formats: JPG, PNG, GIF (GIF files are accepted but get converted into an image)
  • File size: 3MB max
  • Recommended aspect ratios: 1:1 square; 4:5 portrait; 4:3 landscape; 16:9 landscape
  • Recommended resolutions: 1080x1080 square, 1080x1350 portrait, 1440x1080 landscape, 1920x1080 landscape
  • Thumbnail: Displays at 400x300 pixels
  • Thumbnail file size: 500KB max
  • Destination URL: Required
  • Display URL: Optional
  • Comments: Enable or disable
  • Call-to-action: Choose from available CTAs like Download, Shop Now, Sign Up, and more

Visit the Reddit Ads Help Center for more information or help setting up your ad campaign. 

What image ad metrics can I track? 

Adopt a data-driven approach with image advertisements to track various metrics and optimize your campaign. Explore the detailed metrics information on your Reddit for Business dashboard to assess ad performance and make informed optimizations that maximize your return on investment.

Common metrics you can track include: 

  • Post metrics, such as engagement and reach
  • Consideration metrics like page visits and content views
  • Conversion metrics, including sign-ups, leads, purchases, and revenue
What are some image advertising best practices?

Ensure the success of your image advertising on Reddit with these best practices: 

  • Choose images that immediately grab the viewer's attention: Opt for captivating visuals that stand out in redditors' feeds. 
  • Choose images that effectively convey your brand identity or campaign theme: Your visuals should seamlessly communicate your brand's personality and messaging. 
  • Choose relevant images for your product: Make sure your visuals directly relate to your offering and resonate with your target audience's interests and needs. 
  • Keep your text concise and impactful: Craft clear, compelling messaging that efficiently delivers key information. 
  • Optimize your ads for mobile: Ensure that your visuals and content are tailored for mobile redditors to provide a seamless and engaging experience on various devices. 

Speak with a Reddit ads expert for more helpful tips and tricks.

Create an Image Ad
Create an Image Ad
Create an Image Ad