Meet Your Maker showcases the people behind some of the most innovative and creative brand activations on our platform. What does it take to do Reddit right? Let’s find out!
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Ad Council taps into the potential of Reddit Promoted Megathreads
Over the last five years, Ad Council has partnered with Reddit to address a host of critical social issues like inclusion and acceptance, the dangers of texting while driving, hunger relief, and more. One of Ad Council’s most successful campaigns on Reddit has been the recent Seize the Awkward Promoted Megathread.
True to the creativity for which the brand stands, Adobe’s approach to performance media on Reddit has been entirely unique. See how a years-long partnership built on trust and belief in the inherent good of Redditors led to ads that delivered 3x CVR compared to Adobe’s other top-performing channels.
For Back-to-School 2021, noosa Yoghurt worked with Resolution Agency and Reddit’s KarmaLab to ask Reddit which noosa Yoghurt flavor has the highest lunch trade value in school cafeterias. See how one simple question asked in a Reddit-y way led to outstanding results for the brand.
For the launch of Capcom’s highly anticipated survival horror game, Resident Evil Village, the renowned video game publisher partnered with digital creative agency Nomadic and custom campaign creators Dog Tale Media to produce a Reddit-based alternate reality game (ARG) entirely within a Reddit user profile. We spoke to the makers behind the fan-favorite activation about how it came to life.