Redditors have opinions on just about any topic. As the results of this campaign clearly demonstrate, the school-lunch trade value of various flavors of noosa Yoghurt is no exception.
The Custom Creative portion of noosa's back-to-school campaign began with an Engagement Post asking Redditors to upvote their favorite noosa Yoghurt flavors in the comments.
Once the upvotes were in, noosa followed up with a Promoted Post featuring a custom infographic inspired by r/dataisbeautiful and built by Reddit's KarmaLab to showcase the poll's results.
in Brand Recall among Redditors exposed to the noosa campaign
in Brand Favorability and the perception that noosa is “a brand for me”
in Purchase Intent—15x the typical lift observed in the vertical
Senior Marketing Director
Custom flavor poll engagement post
Custom results infographic