Adobe x Reddit

tl;dr

Adobe partnered with Reddit’s KarmaLab to tap design talent straight from the Reddit platform, creating standout ads to win the hearts, minds, upvotes, awards, and trust of Redditors, while driving incredible business results.

Adobe Creative Cloud’s “Native” Reddit Ads

True to the creativity for which the brand stands, Adobe’s approach to performance media on Reddit has been entirely unique. See how a years-long partnership built on trust and belief in the inherent good of Redditors led to ads that delivered 3x CVR compared to Adobe’s other top-performing channels.

3x

conversion rate compared to Adobe's other top-performing platforms

110% ‍

higher ctr for Front Page Takeovers using Reddit-built ads vs. standard creative

40%

higher ctr for Promoted Posts using Reddit-built ads vs. standard creative

14%

lower cpc for Promoted Posts using Reddit-built ads vs. standard creative

‍

Sources:

Reddit & Client Internal, 2022

Ellen Vanderwilt

Next Gen Creativity @ Adobe

Global Lead

I wish we could do ads like this on every platform—[ads] that were totally unique and native to the platform. But, other platforms don’t have the sense of community and engagement that Reddit does.