Adobe x Reddit

tl;dr 

Adobe partnered with Reddit’s KarmaLab to tap design talent straight from the Reddit platform, creating standout ads to win the hearts, minds, upvotes, awards, and trust of Redditors, while driving incredible business results.

Adobe Creative Cloud’s “Native” Reddit Ads

True to the creativity for which the brand stands, Adobe’s approach to performance media on Reddit has been entirely unique. See how a years-long partnership built on trust and belief in the inherent good of Redditors led to ads that delivered 3x CVR compared to Adobe’s other top-performing channels.

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3x

conversion rate compared to Adobe's other top-performing platforms

110% ‍

higher ctr for Front Page Takeovers using Reddit-built ads vs. standard creative

40%

higher ctr for Promoted Posts using Reddit-built ads vs. standard creative

14%

lower cpc for Promoted Posts using Reddit-built ads vs. standard creative

‍

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Sources: 
Reddit & Client Internal, 2022
Footnotes
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Ellen Vanderwilt

Next Gen Creativity @ Adobe

, 

Global Lead

I wish we could do ads like this on every platform—[ads] that were totally unique and native to the platform. But, other platforms don’t have the sense of community and engagement that Reddit does.
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Bring Photoshop to your next Photoshop Battle. Students save 60% on Adobe Creative Cloud.
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Howdy, Reddit! Cat Cowboy here to spread the good word about Photoshop and the 20+ creative apps you’ll find in Adobe Creative Cloud! Students save 60%. Okay. Gotta go now. There’s a sunset that needs riding off into.
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Make art. Make gifs. Make a story of birds with r/reallifedoodles arms. Whatever you do, make the leap to Adobe Creative Cloud with +20 creative apps like Photoshop & After Effects. Students save 60%
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Thanks for the pro-tup, u/hero0fwar. Very cool. Speaking of tips: did you know students get 60% off Adobe Creative Cloud, including Photoshop, After Effects (used to make this gif!), Illustrator, and more? You do now. Get creative! Get Adobe Creative Cloud.
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Ah, the elusive upvote. Will it forever evade your grasp? No! With your imagination and the 20+ creative apps in Adobe Creative Cloud (like Photoshop, After Effects & Illustrator), upvotes are just a tiny leap away. Bonus: Students save 60%.
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