True to the creativity for which the brand stands, Adobe’s approach to performance media on Reddit has been entirely unique. See how a years-long partnership built on trust and belief in the inherent good of Redditors led to ads that delivered 3x CVR compared to Adobe’s other top-performing channels.
conversion rate compared to Adobe's other top-performing platforms
higher ctr for Front Page Takeovers using Reddit-built ads vs. standard creative
higher ctr for Promoted Posts using Reddit-built ads vs. standard creative
lower cpc for Promoted Posts using Reddit-built ads vs. standard creative
Reddit & Client Internal, 2022
Next Gen Creativity @ Adobe
I wish we could do ads like this on every platform—[ads] that were totally unique and native to the platform. But, other platforms don’t have the sense of community and engagement that Reddit does.
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