Virgin Galactic x Reddit


Welcoming the world to the new space age, Virgin Galactic captures hearts, minds, and eyeballs with an awareness campaign for the record books.

With guidance from WITHIN—the performance branding company guiding Virgin Galactic’s media management and creative services—Virgin Galactic blasted onto Reddit for the launch of its historic Unity 22 spaceflight using a mix of Category Takeovers, Promoted Videos, and Conversation Placements. WITHIN helped create eye catching video assets for Virgin Galactic, capturing Redditors’ imaginations, reigniting Reddit’s sense of wanderlust and wonder, and inspiring the next generation of space travelers.

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Views of the Unity 22 launch 12x the goal of the campaign


Higher CTR than Reddit's Travel benchmark


Full video views of the Promoted Video


More leads than YouTube with 29% less spend

Reddit & Client Internal
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Stephen Barston

Integrated Marketing Director, WITHIN

Stephen Barston

"The Reddit team has been a true value-add during our partnership, acting as an extension of our business and providing proactive, thoughtful strategy recommendations. Their flexibility and adaptability on tight deadlines was critical to campaign success, and their tactical know-how helped us establish brand connections with key, highly-engaged audiences."
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We’re one step closer to space. Join us on July 11 to watch the launch of #Unity22 LIVE on
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