Adrenaline's Reddit campaigns have met with exceptional local success. Contributing factors include the Adrenaline client team's openness to using multiple, simultaneous ad products, formats, and placements and their thoughtful use of Reddit's copy and creative best practices. Top performing ads include headlines that call out relevant communities and Reddit-specific acronyms. With help from Reddit-inspired headlines, Adrenaline’s driving-focused ads were more efficient on Reddit compared to peers. Bonus! Christmas creatives on Reddit were 10% more efficient at driving clicks.