Ulta Beauty x Reddit

tl;dr 

Ulta Beauty is a beauty products retailer offering goods and services across makeup, haircare, skincare, and fragrances. They came to Reddit looking to strengthen their position in the beauty industry and consequently, expand their reach and appeal to new audiences.

Major beauty retailer Ulta Beauty’s holiday campaign gifted redditors' with spoilerific posts, delightful deals, and holiday hacks. But the true treasure was the friends they made along the way—where by “friends” we mean “ROAS.” Working with Rise Interactive and their Reddit account team, Ulta utilized a mix of Reddit-native ad products and placements to drive traffic and sales.

Reddit’s Product Ads and Dynamic Product Ads were the perfect solution to drive results around the holiday season. Ulta Beauty saw a ROAS with a 7.5x higher performance than all other activations the year prior. The combination of retargeting and dynamic product ads drove a high ROAS, which outperformed their goals by 5x.

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4x

ROAs when using the traffic/sales objective with the Reddit Pixel (first-time metadata beta) 

2x

Higher CTR than Reddit’s Retail vertical benchmark thanks to enticing creative

Sources: 
Footnotes
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Natalie Salim

Paid Social Manager @ Ulta Beauty

Natalie Salim

"With 85% of Redditors basing cyber week purchases on platform research, developing a Holiday strategy for Ulta Beauty on Reddit was a priority component of our holistic social campaign. The successful performance of the program was the result of a collaborative partnership with the Reddit Sales team, their uniquely innovative ad products, and the highly-engaged beauty communities on the platform.
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Bonnie Bird

Social Media Manager @ Rise Interactive

Bonnie Bird

"Reddit continues to help us expand our marketing reach and results with distinctive audiences, impactful insights, and innovative ad types. We're truly grateful for such a fantastic partnership!"
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