Moen has long been renowned for their water-centric, sustainable, home design and plumbing products. World Water Day—the nearly 30-year-old annual event raising awareness around the 2 billion people living without access to safe water—is, of course, perfectly aligned with their values.
This year, the brand came to Reddit to create a moment around World Water Day and share their sustainability efforts with our community.
Partnering with Reddit’s KarmaLab, Moen created a truly unique ad using only text and emojis. This unusual approach proved highly successful, delivering a CTR nearly 4x Reddit benchmark.