Moen x Reddit

tl;dr

Partnering with Reddit’s KarmaLab, Moen created a truly unique ad using only text and emojis. This unusual approach proved highly successful, delivering a CTR nearly 4x Reddit benchmark.

Moen has long been renowned for their water-centric, sustainable, home design and plumbing products. World Water Day—the nearly 30-year-old annual event raising awareness around the 2 billion people living without access to safe water—is, of course, perfectly aligned with their values.

This year, the brand came to Reddit to create a moment around World Water Day and share their sustainability efforts with our community.

Partnering with Reddit’s KarmaLab, Moen created a truly unique ad using only text and emojis. This unusual approach proved highly successful, delivering a CTR nearly 4x Reddit benchmark.

Sources:

Kate Gore

Associate Paid Social Manager

Fortune Brands Water Innovations

"We were excited to work with Reddit to connect with users who are passionate about topics that are also important to Moen—from home design to plumbing—and inform them about the ways Moen innovations can enhance how they experience water in their homes. The campaign drove high engagement from Reddit users, supporting increased brand awareness from this audience."

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If these emojis represented all the water in the world 🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊💧this drop of water is the 0.5% that’s fresh and available.

March 22 is World Water Day, and we’re flooding your feed to spread the word about water scarcity. Learn more about Mission Moen and how we are innovating to save 1 trillion gallons of water by 2030 at Moen.com.

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