adidas x Reddit

tl;dr 

adidas hit the back of the net with this multi-ad campaign ranging from category takeovers to promoted carousels, conversation placements, promoted videos, and a megathread with Rick and Morty-themed creative.

adidas’ launch of the X Speedportal soccer cleat found extraordinary results on our platform thanks to its willingness to meet redditors' where they are—in their feeds, in their communities, and in the comments.

adidas worked Rick and Morty-themed creative into formats that tapped into redditors' desire to learn more while being entertained. Additionally, adidas made sure to place their media in all the right communities and conversations.

As shown at right, each format and placement played its part in the campaign’s success.

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+10pts

Purchase Intent in Conversation Placements vs. comp.

+14pts

Brand favorability in Conversation Placements vs. comp.

+18pts

Primacy as a soccer brand vs. comp

Sources: 
Kantar Brand Lift
Footnotes
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