Bungie x Reddit

tl;dr

Bungie came to their Reddit team to excite, engage, and drive pre-orders and purchases among new and existing fans for their Destiny 2: Bungie 30th Anniversary Pack. The resulting global campaign spanned ANZ, DR, FR, UK, CA, and the US. Category Takeovers were the hero of their media mix, helping to drive exceptional results on Reddit versus both social and streaming platforms. Category Takeovers targeted Reddit’s massive audience of gamers, hitting existing fans of the franchise as well as fans of Destiny 2’s game genre and some of its most popular platforms. Promoted Posts and Promoted Videos gave Redditors even more reasons to believe the hype around the Destiny 2: Bungie 30th Anniversary Pack. Their bright, exciting, and dynamic visuals both managed to stand out and feel right at home for Reddit’s PC Gaming and Video Gaming enthusiasts.

3X

Higher ROAS

84%

Lower CPA

2X

Higher CVR

Sources:

Reddit & Client Internal, Gamesight

Pete Staley

Director, Digital Advertising at Bungie

Pete Staley

"We know Destiny gamers are on Reddit. Our Reddit team helped us connect with and expand that audience in a way that felt authentic to the Destiny franchise. Our partnership continues to deliver exactly that."

Ian Geisler

Sr. User Acquisition Manager at Bungie

Ian Geisler

"The key difference has been switching over to view-through attribution through Gamesight. Adding impression trackers has given us much greater insights into our understanding of CPA and ROAS on Reddit. The available impressions and easy-to-use ads manager has also made it a great candidate for up-weighting when we need to move around budgets."

Destiny 2 Bungie 30th Anniversary Pack Ad Image

Beyond the paid campaign, Bungie partnered with Reddit to create a set of unique, Destiny 2-inspired Snoovatars, allowing Redditors to display their love for the franchise across the platform. The program proved wildly popular with our users, resulting in the creation of nearly 2.2 million Snoovatars.