Duracell x Reddit

tl;dr

Duracell came to Reddit to further distinguish themselves from the competition as gamers’ most trusted battery brand. To this end, Reddit’s KarmaLab helped Duracell create a series of Engagement Prompts aligned with major video game releases, demonstrating the brand’s knowledge of both Reddit and some of its most popular gaming IPs. Redditors responded in droves. The hundreds of comments they left proved perfect fodder for follow-up Promoted Carousel posts, further demonstrating Duracell’s investment in Reddit’s video games community.

17%

Lift in top-of-mind awareness (first mention)

4%

Lift in perceived trust of Duracell

‍

31%

In top-of-mind awareness (first mention) long weekly or more active gamers

Sources:

Kantar Brand Lift

Pablo Rayo

Media Director, Mediacom

Pablo Rayo

"We sought out Reddit to help us align with the biggest game release in years, Halo Infinite. From thoughtful brainstorms to imaginative ideas, we deployed a thought-provoking campaign that engaged gamers across the platform. The authentic execution resulted in a 31% lift in top-of-mind-awareness."

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