Total War: Warhammer 3 x Reddit

tl;dr 

ComboStrike, a full-service marketing agency, brought the storied video game franchise Total War to Reddit to drive excitement and awareness for the latest installment, Total War: Warhammer 3. The campaign was an international affair, with pre-launch, launch, and post-launch efforts spanning the UK, France, Germany, and the Nordics. A combination of ad products, localized for their markets, worked in concert to beat the client's global CPC and CPM targets. Reddit's Conversation Placement proved particularly effective, taking CPCs to 56% lower than the client's goal.

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24%

Lower CPC vs. global target

29%

Lower CPM from post-launch media vs. global target

18%

Lower CPM for Conversation Placement vs. target

56%

Lower CPC for Conversation Placement vs. target

Sources: 
Reddit and Client Internal
Footnotes
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Celine R. P. Purnhagen

Paid Social Specialist, ComboStrike

, 

 Celine R. P. Purnhagen

"Reddit has a unique and authentic format that enables us to talk to specific, targetable niches that maintain a great share of conversation within gaming. Reddit has the largest number of unduplicated social media users of the other major platforms. We're thankful for the Reddit team, which has always shown us great support to help maximize the performance of the Total War: Warhammer 3 campaign."
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r/
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WARHAMMER III is out now with PC Game Pass! Will you conquer your Daemons... or command them?
 
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