Total War: Warhammer 3 x Reddit


ComboStrike, a full-service marketing agency, brought the storied video game franchise Total War to Reddit to drive excitement and awareness for the latest installment, Total War: Warhammer 3. The campaign was an international affair, with pre-launch, launch, and post-launch efforts spanning the UK, France, Germany, and the Nordics. A combination of ad products, localized for their markets, worked in concert to beat the client's global CPC and CPM targets. Reddit's Conversation Placement proved particularly effective, taking CPCs to 56% lower than the client's goal.

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Lower CPC vs. global target


Lower CPM from post-launch media vs. global target


Lower CPM for Conversation Placement vs. target


Lower CPC for Conversation Placement vs. target

Reddit and Client Internal
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 Celine R. P. Purnhagen

Paid Social Specialist, ComboStrike

 Celine R. P. Purnhagen

"Reddit has a unique and authentic format that enables us to talk to specific, targetable niches that maintain a great share of conversation within gaming. On top of this, Reddit has the largest number of unduplicated social media users of the other major platforms. We're thankful for the Reddit team, which has always shown ComboStrike great support to help maximize the performance of the Total War: Warhammer 3 campaign."
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