Reddit is the trusted back-to-school resource
Parents have no shortage of challenges on their mind today, from the mental, physical and physiological well being of their kids, to the overwhelming and confusing process of navigating Back-to-School must-haves and essentials products, and brands. Reddit is a trusted information and recommendation engine for parents looking to buy back to school supplies and products.
Parents come to Reddit to discover the latest trends, discuss product reviews, and decide on the best back to school products for their families.
“The content on Reddit is much more informative. It’s easier to read through reviews & explanations of school items compared to the less than helpful reviews on other sites. I discover new products and find better choices.”
- a redditor parent
of redditors are parents, discussing and sharing advice on the platform.3
Monthly screenviews in Parenting Communities, growing 28% YOY.4
YOY unique visits to parent communities since 2021.5
of redditor parents have made a purchase thanks to the research or information they found on Reddit.1*
*That’s more than these social platforms: Instagram, Pinterest, TikTok, Twitter and Snapchat
Reddit influences Back-to-School purchases throughout the entire consumer journey
Whether it’s discovering trending products or comparing product attributes, the information on Reddit empowers them to make more confident Back-to-School purchase decisions.
of parents researched or explored different Back-to-School products or brands on Reddit.2
compared specific features and reviews of Back-to-School related products or brands on Reddit.2
of parents say Reddit helped them make their back-to-school purchase decisions faster.2
say Reddit helped confirm their Back-to-School product decision was the right choice for them.2
That’s more than these social platforms: Pinterest, TikTok, Twitter, Snapchat, YouTube
Reddit parents are primed to purchase
Despite economic headwinds, redditor parents are planning on spending more on Back-to-School products to ensure their kids have a successful school year.
of redditor parents plan to spend $300 or more on upcoming back-to-school purchases.1
9 in 10
redditor parents plan to spend the same or more on back-to-school shopping this upcoming season.1
Brands on Reddit play an important role in helping consumers make smarter, more informed purchase decisions, which create stronger brand advocates who will spend more money and buy more often. In fact, Reddit Ads can help brands acquire higher value customers than other social platforms.
more likely to purchase a product they see if advertised on Reddit than on other social platforms.6
More category purchases.6
More spend per purchase.6
More likely to talk about a brand positively online.6
More likely to trust the brand because they advertised on Reddit as opposed to other social platforms.6
Learn more about the impact of Reddit Ads
Resources for marketers
School is back in session, are you ready to get started? Hear from our team of experts and download our back to school guide to learn more about how brands can win the Back-to-School season on Reddit.