Back to School happens on Reddit
Reddit is the trusted back-to-school resource
Parents have no shortage of challenges on their mind today, from the mental, physical and physiological well being of their kids, to the overwhelming and confusing process of navigating Back-to-School must-haves and essentials products, and brands. Reddit is a trusted information and recommendation engine for parents looking to buy back to school supplies and products.
Parents come to Reddit to discover the latest trends, discuss product reviews, and decide on the best back to school products for their families.
“The content on Reddit is much more informative. It’s easier to read through reviews & explanations of school items compared to the less than helpful reviews on other sites. I discover new products and find better choices.”
- a redditor parent
r/parenting
A growing and influential parenting community
43%
of redditors are parents, discussing and sharing advice on the platform.3
140M+
Monthly screenviews in Parenting Communities, growing 28% YOY.4
+42%
YOY unique visits to parent communities since 2021.5
88%
of redditor parents have made a purchase thanks to the research or information they found on Reddit.1*
*That’s more than these social platforms: Instagram, Pinterest, TikTok, Twitter and Snapchat
r/parenting
Reddit influences Back-to-School purchases throughout the entire consumer journey
Whether it’s discovering trending products or comparing product attributes, the information on Reddit empowers them to make more confident Back-to-School purchase decisions.
Discovery
58%
of parents researched or explored different Back-to-School products or brands on Reddit.2
Consideration
56%
compared specific features and reviews of Back-to-School related products or brands on Reddit.2
Decision
46%
of parents say Reddit helped them make their back-to-school purchase decisions faster.2
Validation
54%
say Reddit helped confirm their Back-to-School product decision was the right choice for them.2
That’s more than these social platforms: Pinterest, TikTok, Twitter, Snapchat, YouTube
Reddit parents are primed to purchase
Despite economic headwinds, redditor parents are planning on spending more on Back-to-School products to ensure their kids have a successful school year.
60%
of redditor parents plan to spend $300 or more on upcoming back-to-school purchases.1
9 in 10
redditor parents plan to spend the same or more on back-to-school shopping this upcoming season.1
Reddit drives results for brands
Brands on Reddit play an important role in helping consumers make smarter, more informed purchase decisions, which create stronger brand advocates who will spend more money and buy more often. In fact, Reddit Ads can help brands acquire higher value customers than other social platforms.
Purchase intent
+27%
more likely to purchase a product they see if advertised on Reddit than on other social platforms.6
Purchase impact
+2x
More category purchases.6
Purchase impact
+2.5x
More spend per purchase.6
Brand advocacy
+2.5x
More likely to talk about a brand positively online.6
Brand trust
+2.5x
More likely to trust the brand because they advertised on Reddit as opposed to other social platforms.6
Learn more about the impact of Reddit Ads
Ad solutions to accomplish any business goal
Reddit for Business offers brands a suite of full-funnel capabilities to have a successful Back-to-School season. Whether you’re looking to create awareness of new product launches or drive sales during peak buying times, the opportunity to reach parents on Reddit and drive action during Back-to-School season starts early and lasts through the start of the school year.
"Reddit's unduplicated user base, interest targeting, and engaged communities helped noosa speak to a new target audience that hadn't been reached through other social platforms during the busy Back-to-School season. Unique ad formats specific to the platform also gave the brand an opportunity to interact authentically with the audience.”
- Clint Mickel Senior Marketing Director, noosa Yoghurt
Resources for marketers
School is back in session, are you ready to get started? Hear from our team of experts and download our back to school guide to learn more about how brands can win the Back-to-School season on Reddit.
1 Reddit/Attest, U.S., 2023, Shopping Behaviors Survey, n=1073, 18+ *Using Reddit to inform their family’s purchase more than IG, PIN, TT, TW and SC.
2 Reddit/Suzy, U.S., 2023 Back to School Survey, n=1022, 18+, Fielded Dec 2022.
3 GWI, Q3 2022, US Data *Parent defined as a parent of any aged child.
4 Reddit Internal Global Data December 2022 vs. December 2021.
5 Reddit Internal Data: Unique Views to Parenting Interest Group (Parenting Related Communities on Reddit) December 2022 vs. December 2021, US data
6 Luth Research, 2021, US. Lifts = Reddit ad viewers vs. Social Platform ad viewers. Social Platforms = Facebook, Instagram, Twitter, Pinterest, Snapchat, TikTok