The adidas brand is well-known and well-loved as one of the largest, most culturally relevant athletic shoe and apparel brands on the planet. For the launch of their new running shoe, the 4DFWD, adidas wanted to emphasize its dedication to performance, innovation, and cutting-edge design.
A Promoted AMA featuring three experts in Product Management, Design, and 3D Printing brought these values to the fore by letting Reddit’s runners ask questions about the shoe. Surrounding the event with Evergreen Creative helped propel the shoe and the brand’s status among the Reddit audience. Promoted Carousels before and during the AMA piqued Redditors’ interest by teasing the three hosts and their diverse areas of expertise. A post-AMA Promoted “highlights” Video extended the life and reach of the event across Reddit. Evergreen Creative—particularly 15s Promoted Videos—helped drive exceptional performance throughout the campaign.