MeUndies x Reddit

tl;dr

The MeUndies team wanted to create a custom moment on Reddit to celebrate and reward their existing fans while driving awareness and bringing new customers into the fold.

A cheeky Engagement Prompt on National Undies Day asked Redditors to write poems for a chance at winning a 5-year membership. Redditors showed up in droves (and possibly their underwear).

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2.1x

Higher CVR attained through the engagement prompt vs. average CVR on the platform over the prior month

15x

Transaction lift in total transactions attributed to the Reddit engagement prompt campaign vs. typical MeUndies performance reporting

2.3x

Higher CTR vs. Reddit's retail Benchmark

Sources:

Reddit Internal, Reddit Pixel, Google Analytics & Client Internal

Kathy Pham 

 Senior Associate, Growth Marketing @ MeUndies

Kathy Pham 

"The Reddit team has provided incredible support throughout our paid media campaigns. They’re a knowledgeable team, and our work together has been innovative and fast-moving. We had confidence in our working partnership before our National Undies Day campaign started, and the impact of the campaign speaks for itself."