The Northman x Reddit

tl;dr 

Focus Features turned to Reddit to create awareness, excitement, and interest around the theatrical release of its highly anticipated feature film The Northman.

In addition to a Trending Takeover, The Northman’s campaign included a Reddit Talk event hosted by the r/movies community, with co-writer and director Robert Eggers and Viking experts Jóhanna Katrin Friðriksdóttir and Neil Price as guests. During the event, they answered Reddit’s questions about the film and addressed its grounding in historically accurate portrayals of the Viking World. The Reddit Talk event was a striking success, driving exceptional engagement numbers across the board.

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12k+

Live listeners

35k+

Minutes of listening

2.1X

Higher CTR

5X

Traffic

Sources: 
Footnotes
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