But, their mission is thoroughly contemporary, bringing historical art into the present through public exhibitions, educational programs, events, and digital content. It’s no surprise, then, that the Belvedere has embraced NFTs. Even less surprising is that they, working with their agency otago, found Reddit to be the perfect partner for promoting their NFT project for Gustav Klimt’s “The Kiss.” Over the two phases of the campaign, Reddit drove considerable traffic and efficiency for the project.
Lower CPM vs. competitors during prospecting phase
Of all traffic came from Reddit during display phase
Higher traffic vs. direct during peak budget
Chief Financial Officer at Belvedere Museum
Head of Programmatic at otago Online Consulting