Reddit Front Page Takeovers

With Front Page Takeovers, your brand gets the first spot on the Home and Popular pages — the first places everyone checks when they visit the site.

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an example of a category takeover ad on reddit

What is a Front Page Takeover on Reddit?

A Reddit Front Page Takeover is a paid advertising campaign that provides brands exclusive access to the top advertising position on Reddit’s most frequented real estate — the Home and Popular pages — for a full 24 hours.

Features of a Front Page Takeover include:

Promoted post (first in-feed ad placement): Be the first brand redditors encounter as they scroll their feeds with a promoted post strategically positioned at the forefront for maximum exposure.
Top banner: Command attention with a banner ad prominently displayed at the top of the front page.
Sticky banner: Ensure prolonged visibility with a sticky banner ad that stays fixed at the top of the page even as redditors scroll.

For more exclusive ad opportunities, check out our First View, Category Takeover, and Reddit Takeover ads.

Benefits of a Reddit Front Page Takeover

Elevate your brand for 24 hours with a Reddit Front Page Takeover. Immerse yourself in the unique advantages that come with dominating the Home and Popular pages, capturing the attention of millions.

Reach a Massive Audience

Tap into Reddit’s colossal audience, with over 500+ million monthly active users and a thriving network of more than 100,000 interest-based communities. Your brand becomes part of the vibrant tapestry where fads, trends, and movements find their origins, ensuring exposure to a diverse and engaged user base.

Prominent Placement

Front Page Takeovers offer an exclusive stage for your brand, with no competing ads in the top advertising position during the campaign. Enjoy undivided attention as users explore Reddit, ensuring your message remains the sole focus for maximum exposure.

Exclusive Share of Voice

Takeovers are exclusive to one brand per day–you won’t be competing against other ads for attention..

an example of a front page take over ad package on reddit

Front Page Takeover Reddit: FAQs

How can I participate in a Front Page Takeover?

By collaborating with Reddit’s esteemed managed sales team, you can unlock this exclusive opportunity by meeting eligible criteria.

When you speak with a Reddit ads expert, you can discuss your campaign objectives, create compelling content, and explore targeting options to create an impactful takeover campaign.

What types of content can be featured in a Front Page Takeover?

In a Front Page Takeover on Reddit, brands can feature several ad types and placements to capture audience attention, including:

Text: Craft compelling and concise textual messages to convey your brand’s story, message, or call-to-action directly to Redditors.
Image: Showcase eye-catching visuals and graphics to make a powerful impact.
Video: Engage and captivate your audience with dynamic video content.
Carousel: Enhance storytelling and showcase multiple facets of your brand or product with a carousel format.

Follow these best practices to ensure an effective ad campaign.

Can I target specific audiences with a Reddit Front Page Takeover?

When you choose a Reddit Front Page Takeover, you’re targeting everyone who visits the front page. This puts your brand in front of a wide audience right when they first land on the site, ensuring your message reaches a diverse range of people.

Visit the Reddit Ads Help Center for more information about ad targeting.

How can I track the performance of my Front Page Takeover?

As a member of Reddit for Business, you can easily track the performance of your campaign through your Reddit Ads Dashboard. Collaborate with our sales team for personalized insights or rely on your dashboard for real-time metrics.

Is a Front Page Takeover exclusive to one brand at a time?

Yes, a Front Page Takeover on Reddit is exclusive to one brand at a time, ensuring undivided attention and an uncluttered user experience throughout the entire campaign.

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