Reddit First View

Elevate your brand with the exclusive opportunity to own the first ad impression on Reddit’s Home and Popular pages. Be the first ad redditors encounter to make a lasting impact. 

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What Are First View Ads on Reddit?

First View Reddit ads are a premium advertising opportunity to catch redditor’s attention as the first in-feed ad placement. These paid advertising campaigns allow your brand to stand out with the initial unique ad impression on Reddit’s highly trafficked Home and Popular pages. 

Benefits of First View Ad Placements

Make the most of First View Reddit ads—your opportunity to get exclusive visibility and engagement. Enhance your brand's presence and performance with these benefits:

Increased Visibility and Attention

Being the first ad redditors encounter on Reddit’s Home and Popular pages is a game-changer for brand visibility. Capture immediate attention and get unparalleled exposure as your message stands out. 

A Chance to Improve Engagement and CTR

The exclusivity of being the first ad seen sparks curiosity, prompting redditors to interact and explore and driving strong results for your campaign. 

Competitive Advantage 

By securing the top ad impression on Reddit, your brand gains increased exposure and engagement, setting you apart from competitors who have yet to leverage this Reddit ad type.

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First View Reddit: FAQs

How does First View work? 

You’ll work with our sales team to activate a Promoted Post in the first spot of Reddit’s most visited real estate.

Speak with a Reddit ads expert to outline your campaign objectives, create content and targeting preferences, and craft a compelling and impactful campaign.

Why is First View important for advertisers? 

First View builds brand awareness for advertisers because it ensures their ad holds the top position, being the first one redditors encounter upon visiting Reddit’s Home and Popular pages. This exclusive placement maximizes visibility and impact. 

How can I measure the effectiveness of my First View ad campaign? 

Use our dashboard, accessible through Reddit for Business, for detailed metrics and insights into your First View ads. 

You can also collaborate with our sales team to leverage a data-driven approach to assess ad effectiveness and improve optimizations, maximizing your ROI for a more successful campaign. Visit the Reddit Ads Help Center for more information. 

Is First View available on all Reddit pages?

First View is available on Reddit’s Home and Popular pages. You can also take advantage of First View ads with any of our Takeover ad packages.

Browse our other ad types for more information:

  • Front Page Takeover ads: Make a bold statement and dominate Reddit’s Home and Popular pages for 24 hours.
  • Category Takeover ads: Tailor your strategy with precision by opting for Category Takeover pages and align your brand with specific categories. 
  • Reddit Takeover ads: Increase brand awareness and be the top brand Redditors see on Home, Popular, or Search pages for 24 hours.
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