Conversation Placements broke through as the clear winner. Despite their limited real estate, these small but mighty ads drove much higher CTR for the brand versus their Feed Placements. As the saying goes, what truly matters is location, location, location. Alienware UK’s Conversation Placements put the brand precisely where their audience is most actively engaged: inside a Reddit post, right next to the conversation thread. Fun fact: 42% of the average Redditor’s time on platform is spent in a conversation thread.