Why Reddit is the TV & Film recommendations engine UK entertainment fans trust
Reddit is where entertainment fandom comes alive and thrives
When Dumb Money (based on the real life David and Goliath story sparked by Reddit’s very own r/WallStreetBets community) hit cinema screens earlier this year, movie lovers flocked to one place for the most trusted fan reviews and recommendations - Reddit.
Reddit is where entertainment fandom comes alive and thrives. It’s a place where fans can connect in communities with other fans, united by the same shared passions and interests, across every type of genre of content, from British indies to Hollywood blockbusters.
Because Reddit’s fan communities are evergreen, the conversation doesn’t stop at the opening weekend of a film release, or the launch of a new streaming box set. Redditors are actively suggesting and requesting, reviewing and recommending entertainment content each and every day. From chatter around early cast announcements in r/movies to fan reactions on the dropping of the first trailer in r/flicks, the conversations that matter to real fans happen on Reddit.
In celebration of Reddit’s partnership with the British Film Institute, London Film Festival 2023, we're thrilled to revel our latest research that demonstrates how Reddit’s entertainment communities are the trusted recommendation engine for TV and film fans in the UK. Your can download your copy of this report now.
The findings prove Reddit is at the heart of the digital fan experience offering entertainment brands the unique opportunity to engage with an entertainment loving audience across every stage of the entertainment release cycle, from content discovery to helping drive footfall in cinema.
Here is a snapshot of the some of the latest insights:
So whether it’s creating a conversation directly with fans through a promoted Reddit AMA or tapping into Reddit’s hugely influential fan created reviews as part of an integrated launch campaign, a recommendation on Reddit is more likely to drive a film fan to watch a movie at the cinema than users from any other platform in the UK.
And entertainment brands that are part of the conversation on Reddit, drive real world returns3.
Intention to watch
Find your people where they find trusted entertainment recommendations.
- Reddit Custom Survey, UK,“Let’s Talk Entertainment”, n=500, A18-64, June 2023
- Reddit Custom Survey, US, UK, AUS, CA, DE, redditors n=4,500, Mar 2023
- 3. Reddit NA Brand Lift Norms vs. Kantar NA MarketNorms (Brand Lift) Q1 2023- Q3 2022. Accessed: June ‘23