Unlocking The Key to Context at Cannes 2024

Unlocking The Key to Context at Cannes 2024

Reddit is where leaned-in users find answers, share passions, and have truly authentic conversations. Conversations that create rich worlds of contextual relevance where advertisers can find their people in the right place, at the right time, and in the right context. 

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As we head back to Cannes Lions for another year, we invite folks to find their own paths on Reddit, through our rich conversations and contextual landscapes, and how brands can meaningfully intersect along the way.

Why all roads lead through Reddit, starting at Cannes

No matter what someone is looking for, or how they are looking for it, they often end up on Reddit. If they start with a simple Google search, they find the best answer on Reddit. If they read an article listing top products, it often cites a Reddit thread of recommendations. If they’re inspired on social media, they validate what they see on Reddit. Why? Because Reddit is where you find authentic, personalized, and human recommendations you can trust.

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And the world is catching on. That’s why people added “reddit” to their Google searches more than 32B times last year¹ to cut through the algorithm and find real answers from real people. Because no matter what you’re searching for — from finding the perfect AWD car to “what’s the best bar in Cannes” —all roads lead through Reddit. 

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So start those search engines with your key to context as we put marketers in the passenger seat of a redditor’s journey along the path to purchase. From discovery to decision, travel through the contextual conversations and trusted recommendations that influence redditor’s decisions, and how our Ad Tools help brands find their people in context — no matter the stage of the purchase journey they’re at.

Our plan at Cannes

After welcoming more than 1,800 guests to our Reddit Recommendations hub last year, we’re heading back to the sun-kissed shores of Cannes with an all new set-up. 

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This year, we welcome searchers and seekers of all kinds. Our event space will bring the different contextual pathways to life from discovery to purchase— from the lens of both a redditor and a marketer. Along these paths, we discover the answers redditors find on our platform every day and the communities built around informative, curious, and sometimes delightfully wacky responses.

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Here’s a teaser of what to expect:

• The road through Reddit: Visitors, based on their personal interests and passions, will choose their own Reddit journey.Whether you’re searching for the next beauty trend or eyeing the latest tech gadget, guests will see real Reddit recommendations in action and how they fit in the context of conversations across trusted communities.
• Our latest research on Search: There's a tidal wave changing in the way that people search, ushering in a new era for how search will evolve in the age of AI and algorithms. Within our space, we’ll unpack these changes, how it’s impacting search results, and how content and recommendations on Reddit withstand the test of time. 
• Brands intersections on Reddit: We’ll show advertisers how they can meaningfully show up and reach the right person, at the right time, in the right context on Reddit. No matter the path or stage of the journey, our suite of ad tools allows brands to meaningfully intersect with our users along the way.

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Reddit’s Cannes HQ will be located at the Intersection of Prom. Robert Favre le Bret and Rue Buttura, and open from Monday, June 17 to Thursday, June 20 from 9:00 am - 6:00 pm (CEST) for scheduled meetings and 12:00-3:00 pm (CEST) daily for all Cannes Lions badge holders. In addition, we are open to all Cannes Lions badge holders on Friday, June 21 from 10:00 am - 2:00 pm (CEST).