Reddit and Tealium Unveil Powerful New Partnership
Learn about Tealium’s integration with Reddit’s Conversions API
Enhancing ads performance with first-party data is more important than ever as industry shifts challenge advertisers to rethink the ways they optimize campaigns and measure performance. We’re thrilled to bolster our partnership with Tealium, enabling you to harness the full potential of your trusted data partner with Reddit. Our collaboration with Tealium signifies a commitment from Reddit to empower performance-focused advertisers with measurement solutions that drive business results.
Strengthen Measurement and Power Performance
Traditional tried-and-true conversion measurement methods are becoming less effective due to industry signal loss. This amplifies the importance for advertisers to adopt innovative measurement solutions to share high-quality data signals that fuel performance growth.
At the core of our partnership with Tealium is the Reddit Conversions API, a tool that establishes a direct connection between your server’s first party data and the Reddit platform, allowing you to overcome many limitations of traditional website conversion tracking while enhancing data efficiency and making it easy to manage compliance. By connecting Tealium’s Customer Data Management with our Conversions API, in addition to the Reddit Pixel, you can seamlessly share your high-quality customer conversion data with Reddit to accurately measure campaign performance results.
Key Benefits of the Reddit and Tealium Partnership
As the advertising ecosystem continues to evolve, Reddit and Tealium are providing advertisers with the tools they need to successfully navigate this ever-changing landscape. Our partnership provides turnkey solutions that help brands build signal loss resiliency and better optimize campaign performance.
Want to get started? If you are interested in setting up Reddit’s Conversions API within your Tealium account, more information is available here. If you need assistance, contact your Reddit Account Manager or Tealium Customer Success Manager.