Yes, Milady! x Reddit

tl;dr

Turning on comments and interacting with consumers helped Yes, Milady! secure stellar results with Reddit. Results so good, it prompted the brand to stop all other paid advertising and shift their available budgets to Reddit.

Yes Milady! sells vegan food seasoning products online through Amazon, Walmart, and Etsy. They started their journey in advertising by getting involved in several vegan and vegetarian communities on Reddit as a way to learn about their customers and ensure their message and ad creative would appeal to them. Yes, Milady! designed in-house, and engaged with both positive and negative comments from redditors - and got stellar results. The impact was so strong, Yes, Milady! shifted their remaining ad budgets to Reddit.

7.5X ROAS

Return on ad spend exceeded other channels

Sources:

Aaron Rosenzweig

Co-Founder

Yes, Milady!

"The campaign was so good that I put all our advertising budget into it and only sometimes tried other types of ads. It was a carousel with lots of Redditor interaction. In the end, I stopped all other forms of advertising and focused all our advertising money on this ad with Reddit."