Targeting came through big for Uplift Desk, leading to CPA success that exceeded the company’s internal goals for the platform. Interest targeting, Reddit Pixel Targeting and Re-Targeting tactics led to measures beating company goals. Uplift Desk’s Video ad was the highest performing creative and contributed to the lowest CPA.
tl;dr
Looking to increase consideration and influence new audiences, Uplift Desk chose Reddit to support their growth strategy for the ergonomic, adjustable standing desks. Uplift Desk saw strong campaign performance, as indicated by their healthy and efficient CPA metrics.
Sources:
Reddit, 2023
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