QuickBooks x Reddit

tl;dr 

Ahead of the upcoming tax year, QuickBooks, and their agency MG OMD, launched a true-to-Reddit campaign to acquire new users in the UK, which resulted in lift across key brand metrics.

QuickBooks, the powerhouse financial management service for small and medium-sized businesses, developed a strategy to acquire new users in the UK, ahead of the upcoming tax year. 

QuickBooks, along with their agency, MG OMD, had seen success in previous Reddit campaigns, however, wanted a new, true-to-Reddit direction using disruptive ad formats like free-form ads and takeovers, and Reddit-y copy. 

Reddit’s Marketing Science team supported QuickBooks with a Reddit Brand Lift study to understand the campaign’s brand impact on its audience. The results had great returns (get it? Because taxes). 

QuickBooks was able to measure the campaign’s success in capturing Redditor’s attention, and learned that business owners were helping drive their lower funnel metrics. 

In collaborating with Reddit’s KarmaLab, QuickBooks created a punchy ad that utilized one of Reddit’s most unique ad strategies that can be activated with free-form ads: the Megapost. Implementing this strategy on Reddit, QuickBooks launched a guide targeted towards those starting new businesses and steps to make good decisions. 

The format gives brands ample space to inform redditors about new product features or even offer them an introduction to one’s brand: in this case, QuickBooks leveraged the strategy to show just how easy it is for small business owners to get started on QuickBooks. 

After working with KarmaLab to test and arrive at the most Reddit-y copy possible, as well as focusing on incorporating numerous Reddit creative best practices, QuickBooks debuted their Megapost which was well received amongst redditors. 

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2.4pt

Lift in Ad Awareness

11pt

Lift in Brand Favourability (among business owner target)

1.4k

Upvotes for Megapost

14%

Time spent above average For Megapost4

Sources: 
Reddit Brand Lift, Reddit
Footnotes
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Mark Tyler

Sr. Marketing Manager

, 

Intuit

“Reddit has enabled a diversified strategy outside of proven channels on paid social, allowing us to reach an incremental audience, and also speak to our prospective customers in unique & engaging ways. With the support of Reddit's Karma Lab team we have been able to go to market with bespoke, native creatives - creating an opportunity for great value exchange between our brand and customers.”
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[GUIDE] Make good decisions for your first year in business with QuickBooks
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TL;DR: Building a new business is an exciting venture, but it can also be challenging at times – just ask r/smallbusinessuk. With QuickBooks, you don’t have to go it alone. We’ll help you make good decisions from day one, starting with this guide for navigating your first year in business.

Set up a business account at your bank of choice – this doesn’t have to be a bank where you already hold an account. Consider your unique business needs and compare fees before deciding on which one to go with.

Here are some other aspects to consider.

Don’t get lost in the noise – make sure future customers can find you easily. From launching a website to setting up social media accounts, you’ll want to have a prominent presence across all channels that make sense for your business. Once you've acquired a base of customers, you can find new ways to market to your existing customers when you use Intuit Mailchimp for customer relationship management (CRM).

Check out this marketing strategy guide for more.

Nice, you did it! Now follow up on your first sale in a professional way – send branded invoices with QuickBooks to make the right impression. Plus, we’ll help you chase those awkward late payments with automatic tracking, reminders and real-time alerts to boost your chances of getting paid faster.

Learn more about invoicing today.

Try not to lose touch with what’s coming in and going out of your account, especially when taxes come up at multiple points in the year. QuickBooks lets you manage your finances in one place, so that you’re in control wherever you are. Plus, know where you stand at any time with automated real-time bank feeds.

Check out this cash flow guide to help you out.

Congrats! Mark this milestone, because as exciting as the next few years in business may be, you’ll never experience those first big moments again. *cue the happy dance*

There are plenty more choices to make over the course of your business’s lifetime but feel proud that you did your best to help it thrive from day one. As you grow, complexity is inevitable. You can lean on partners like QuickBooks to help educate and empower you to make the best decisions for your business, no matter where you are in your business journey.

For more resources and support for building your new business, visit our resource hub for new business owners today.

TL;DR: Building a new business is an exciting venture, but it can also be challenging at times – just ask r/smallbusinessuk. With QuickBooks, you don’t have to go it alone. We’ll help you make good decisions from day one, starting with this guide for navigating your first year in business.

Set up a business account at your bank of choice – this doesn’t have to be a bank where you already hold an account. Consider your unique business needs and compare fees before deciding on which one to go with.

Here are some other aspects to consider.

Don’t get lost in the noise – make sure future customers can find you easily. From launching a website to setting up social media accounts, you’ll want to have a prominent presence across all channels that make sense for your business. Once you've acquired a base of customers, you can find new ways to market to your existing customers when you use Intuit Mailchimp for customer relationship management (CRM).

Check out this marketing strategy guide for more.

Nice, you did it! Now follow up on your first sale in a professional way – send branded invoices with QuickBooks to make the right impression. Plus, we’ll help you chase those awkward late payments with automatic tracking, reminders and real-time alerts to boost your chances of getting paid faster.

Learn more about invoicing today.

Try not to lose touch with what’s coming in and going out of your account, especially when taxes come up at multiple points in the year. QuickBooks lets you manage your finances in one place, so that you’re in control wherever you are. Plus, know where you stand at any time with automated real-time bank feeds.

Check out this cash flow guide to help you out.

Congrats! Mark this milestone, because as exciting as the next few years in business may be, you’ll never experience those first big moments again. *cue the happy dance*

There are plenty more choices to make over the course of your business’s lifetime but feel proud that you did your best to help it thrive from day one. As you grow, complexity is inevitable. You can lean on partners like QuickBooks to help educate and empower you to make the best decisions for your business, no matter where you are in your business journey.

For more resources and support for building your new business, visit our resource hub for new business owners today.

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Make it a great business year with 90% off QuickBooks for 6 months. With your books taken care of, you’ll have more time to focus on growth, or spend time scrolling r/iamverysmart – whatever you fancy really.
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