Qualcomm x Reddit

tl;dr 

With interest targeting and subreddits, Qualcomm Technologies built awareness and consideration on Reddit.

Consumers looking for extraordinary experiences in camera, gaming, and audio know the Snapdragon® processor can’t be beat. 

Knowing that Reddit is home to numerous communities in each of those fields, Qualcomm Technologies came to Reddit looking to drive Awareness & Consideration Intent for their Snapdragon® smartphone processors. 

Powered by snappy creatives & precise targeting, the campaign was educational and influential. Qualcomm Technologies commissioned a measurement study to understand the impact of the Reddit campaign on brand metrics. 

Results showed the campaign significantly influenced several metrics, across the purchase funnel.

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3.9pt ‍

Increase in Aided Awareness

‍

4.0pt

‍Increase in Brand Favorability

11.5pt

‍Increase in Consideration Intent2

Sources: 
1 Reddit, 2 Among redditors who cited “gaming” as the most important factor when purchasing a smartphone
Footnotes
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Igor Stark

Partner

, 

Mindshare

“As our media partner, Reddit has proven invaluable in connecting us with tech enthusiasts and gaming audiences integral for Snapdragon® campaigns. Through strategic engagement and content sharing based on relevant interests and subreddits, we've not only reached our target audience but also elevated brand awareness, familiarity, and consideration intent.”
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The Snapdragon® 8 Gen 2 mobile processor turns your smartphone into a true gaming machine.
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The best experiences are built around the best tech – Snapdragon® 8 Gen 2 mobile processor delivers more than 50+ mobile-first features turning your smartphone into the ultimate gaming machine. Snapdragon, at the centre of extraordinary gaming.
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The best experiences are built around the best tech – Snapdragon® 8 Gen 2 mobile processor, equipped with the first 18-bit Triple ISP, transforms your smartphone into a DSLR-grade camera. Snapdragon, at centre of extraordinary.
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