MeUndies x Reddit


On the tails of their successful Engagement Prompt, direct-to-consumer underwear brand MeUndies launched the first-ever Reddit Conversion Lift study to measure the incrementality of Reddit Ads.

The results were spectacular, indicating double-digit lift to Page Visits, Add to Carts, and Purchases; and demonstrating that Reddit drives incremental business for MeUndies across all stages of their marketing funnel.

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Traffic lift to, where Redditors were highly encouraged to explore


Transaction lift to total MeUndies purchases attributable to Reddit during the study period


Overall lift in purchases driven by promoted carousel ads

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