MeUndies x Reddit

tl;dr 

On the tails of their successful Engagement Prompt, direct-to-consumer underwear brand MeUndies launched the first-ever Reddit Conversion Lift study to measure the incrementality of Reddit Ads.

The results were spectacular, indicating double-digit lift to Page Visits, Add to Carts, and Purchases; and demonstrating that Reddit drives incremental business for MeUndies across all stages of their marketing funnel.

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30%

Traffic lift to MeUndies.com, where Redditors were highly encouraged to explore

12%

Transaction lift to total MeUndies purchases attributable to Reddit during the study period

+20%

Overall lift in purchases driven by promoted carousel ads

Sources: 
Footnotes
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