LinkedIn x Reddit

tl;dr

To support their marketing strategy, LinkedIn and media agency iProspect activated Reddit free-form ads, video and carousel ads to reach a targeted B2B marketing audience.

In order to capture market share against key competitors by demonstrating the value LinkedIn brings as a full-funnel marketing solution with the best targeting capabilities, iProspect (LinkedIn’s media agency) activated Free-form ads, video & image ads, and carousel ads on Reddit.

Understanding that creative is a critical part of campaign success, they worked with our in-house creative team, KarmaLab, created an audience by tapping into keyword, community & interest targeting, and opted for an 8 week campaign to ensure maximum reach and frequency.
Working with Reddit’s Marketing Science team, LinkedIn was able to measure aided awareness, ad awareness, message association, and specific brand attributes with Reddit Brand Lift, and was thrilled to see lifts across multiple key metrics.

Reddit Brand Lift measured success in LinkedIn’s goal of getting B2B marketers to choose LinkedIn to reach their audience, thanks to engaging creative, a diverse array of ad types, and a strong targeting strategy.

52%

Message Association Lift - Free-form ads

14%

‍Message Association Lift

35%

‍Brand Attributes Lift

‍

Sources:

Reddit Brand Lift

JP Rastrullo

Group Manager, Digital Marketing

“We wanted to test out how impactful Reddit Ads were given their unique placements and community-driven platform. After partnering with their in-house creative team, KarmaLab, they helped take our campaign creative and turn it into something native to their platform, cutting through to our audience and successfully driving our key brand goals.”

Monica Devine

Senior Manager, Paid Social

iProspect

“We wanted to go in-depth to showcase the power of LinkedIn Ads targeting capabilities and reach an audience of business decision makers. With Free-form ads, we were able to communicate our value proposition and unique product features in an authentic, native way. Paired with Reddit’s highly contextual & leaned-in audience we drove brand lift results across the board, exceeding our expectations!”

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Promoted

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More precise targeting, period

Ad Targeting lets you reach the right prospects using exact B2B attributes like job skills, industry, and location. Get details.
The LinkedIn Audience Network helps you reach millions of professionals across touchpoints—beyond Linkedin. Find out more.
Document ads allow you to inspire audiences with thought leadership, and collect high-quality leads at scale while you’re at it. Learn more.