After close collaboration between KarmaLab and UM to create copy that would work well on the platform, H&M debuted their campaign with Promoted Posts, Conversation Placements, and Takeovers – an ideal product for reaching larger Reddit audiences. The holiday campaign on Reddit led to metrics across the funnel exceeding third-party, internal, and Reddit benchmarks.
tl;dr
H&M and their media agency, UM, came to Reddit looking to develop long-term trust and to position themselves as an inspiring and progressive brand; especially in terms of price, quality, and sustainability. They saw their Holiday campaign as an optimal time to get in front of Redditors and it was a smashing success.
Sources:
Kantar Brand Lift, Reddit
Footnotes
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