Discover Financial Services x Reddit

tl;dr 

Discover Financial Services partnered with dentsu x/360i, TBWA\Chiat\Day, and their Reddit team to craft ads specifically tuned to the Reddit platform and audience.

Discover customized their ad creative and copy for Reddit by making savvy references to popular communities and terminology, demonstrating the brand’s knowledge of Reddit—a copy and creative best practice proven to significantly impact campaign performance. They also dabbled in humor and levity, another best practice. The new, Reddit-specific creative outperformed the Financial Service CTR benchmark by 742%.

‍

An arrow pointing left
An arrow pointing right
111% 

Higher overall CTR


256%

Higher mobile CTR


22%

Lower CPC


Sources: 
Reddit & Client Internal
Footnotes
A plus icon

Kelly Megel

VP Marketing, Discover Financial

, 

Kelly Megel

"We partnered with Reddit and our agencies to leverage user data and insights to tailor our creative messaging and speak to consumers in ways that are authentic on the platform—human voices, not corporate ones. By showing up in a native way, we saw incredible success with engagement, CTR’s and other top performance metrics.
"
A 3D orange-red speech bubble icon.
An arrow pointing left
An arrow pointing right
r/
r/
CASHBACK MATCH. MUCH WOW. 10/10 would use again.
An arrow pointing right
An arrow pointing left
Scroll for more
64
0
Comments

r/
r/
We’ve got your back, no upvotes required. You’re never responsible for unauthorized purchases on your Discover Card. (Limitations apply.)
An arrow pointing right
An arrow pointing left
http://discover.com
Scroll for more
346
0
Comments

r/
r/
CASHBACK MATCH. MUCH WOW. 10/10 would use again.
An arrow pointing right
An arrow pointing left
Scroll for more
0
0
Comments

An arrow pointing left
An arrow pointing right