Dell x Reddit

tl;dr 

Dell tapped multiple Reddit ads products to build trust with IT decision-makers.

Dell came to Reddit with the goal of earning the trust of IT decision makers. Leveraging a suite of Reddit ad products, Dell and Reddit created an award-winning campaign that provided the audience with the tools they need to succeed in their roles. 

With tailored creatives native to the Reddit platform, Dell’s campaign delivered strong performance across key metrics. Dell tapped into a Megathread, teaser video, promoted posts and carousels and a highly engaged AMA with their Reddit partnership. 

The multi-touch campaign hit Dell’s IT decision maker target and exceeded key metric benchmarks. 

Additionally, Dell’s “I.T. Squad” campaign was nominated for a Webby, took home a bronze ANA REGGIE award and gold at the Shorty Awards for the B2B category.

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+118%

CTR Over Benchmark

+127%

VTR Over Benchmark

Sources: 
Footnotes
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Candace Lill

Senior Media Strategist

Dell

"The “I.T. Squad” was our first custom program with Reddit and it exceeded expectations. The animated series, AMA, and Reddit Talk Live were a winning combination that really allowed us to talk to our B2B IT decision-makers in a community where they are wanting to consume content and information. And we were able to do that in a way that is totally unique and native to the platform."
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S1.E2 (Privacy): Bryan & Ryan have to convince the marketing department that investing in privacy and security is more important than paying overrated influencers. I.T. Squad, an original series by Dell Technologies - superpowered by Intel.
 
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Hey Reddit. I’m Jonathan Morrison, tech enthusiast and YouTuber. I am joining the I.T. Squad on Wednesday, November 9 at 3PM EST to answer your questions about I.T. innovation and how it can help improve productivity at work. Ask me anything!
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I am a YouTuber and tech reviewer who has been creating videos for over 10 years. With over 2.6 million subscribers, my content is a culmination of lifestyle, aesthetics, and technology.

Like most tech enthusiasts, I am always looking forward to the next big innovation, but there are great technologies already publicly available that most people have never heard of. I am here to answer questions about I.T. trends, tech innovations to improve your productivity at work and the future of business technologies. Ask me anything!

I am a YouTuber and tech reviewer who has been creating videos for over 10 years. With over 2.6 million subscribers, my content is a culmination of lifestyle, aesthetics, and technology.

Like most tech enthusiasts, I am always looking forward to the next big innovation, but there are great technologies already publicly available that most people have never heard of. I am here to answer questions about I.T. trends, tech innovations to improve your productivity at work and the future of business technologies. Ask me anything!

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