Dell x Reddit

Dell came to Reddit with the goal of earning the trust of IT decision makers. Leveraging a suite of Reddit ad products, Dell and Reddit created an award-winning campaign that provided the audience with the tools they need to succeed in their roles. 

With tailored creatives native to the Reddit platform, Dell’s campaign delivered strong performance across key metrics. Dell tapped into a Megathread, a Reddit-unique strategy that can be activated using free-form ads, a teaser video, promoted posts and carousels and a highly engaged AMA with their Reddit partnership. 

The multi-touch campaign hit Dell’s IT decision maker target and exceeded key metric benchmarks. 

Additionally, Dell’s “I.T. Squad” campaign was nominated for a Webby, took home a bronze ANA REGGIE award and gold at the Shorty Awards for the B2B category.