Outdoor retailer Cotopaxi had aspirations of acquiring new customers, and expanding what their current customers are purchasing. To achieve this, they needed to find a partner who could help match the right products to the right customers to help drive sales and website traffic.
Cotopaxi tested out Reddit’s newest ecomm advertising solution - Dynamic Product Ads (DPA) - to dynamically showcase their products to redditors in the outdoor adventure community. Leveraging DPA gave redditors a simpler path to purchase, in a contextually relevant environment.
DPA successfully drove elevated ROAS for Cotopaxi against the targeted audiences.
