Chubbies, the men’s apparel retail brand, is known for their casual line of shorts and swim trunks.
As a growing brand, the advertiser wanted to reach new customers, increase brand interest and drive purchases during the holiday shopping season. Chubbies needed a dynamic partner who could match them with the right customers to increase conversion rates.
By leveraging Reddit’s newest ecomm advertising solution - Dynamic Product Ads (DPA) - Chubbies automatically and dynamically promoted their most relevant products to redditors in the communities that aligned closely with the Chubbies brand.
This close alignment of product content and Reddit’s communities had a significant impact on increased sales and ROAS for Chubbies.
DPA drove elevated ROAS for Chubbies against both prospecting and retargeting during the high holiday season.
